1. Media & Marketing

FaceTime with the Content Guy:  The Old Ballgame

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While in Northern California last weekend, I drove up from San Francisco to Sacramento, where I saw the Athletics (formerly of Oakland) play the Reds (still of Cincinnati) at Sutter Health Field, the A’s temporary home before they move into a new home in Las Vegas.  (MNB readers won’t be surprised by this – I have actually been to every Major League Baseball stadium.  I’ve been doing it so ,long, i’ve actually been to more than 50.)  The A’s current home is a minor league ballpark, sure, but also kind of a lovely place to watch a game.  And it got me thinking about brand equity and core values.

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For more than 30 years, Kevin Coupe has been bringing to readers and audiences a wealth of experience, sharp storytelling skills, provocative and contextual insights, unique worldview and serious levity about the world of business and consumers. https://morningnewsbeat.com
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