1. Department: Adult Beverage

FaceTime with the Content Guy:  Tell Me A Story

H-E-B has signed on with Looma, a shopper education company, to use a network of smart tablets to tell stories about beer and wine products in a way that will inform purchase decision and connect customers to the people behind the products.  Which I found great, though I did have two additional thoughts about a) the technology, and b) the department where it is being used.  Let me explain…

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