1. Media & Marketing

FaceTime with the Content Guy:  Outlandish Retail

Written by Posted on Less than 0 min read

Last week, as part of the California Grocers Association (CGA) Retail Tomorrow immersion in the Los Angeles area – a gift that keeps on giving – we had a chance to visit Outlandish in Santa Monica, which serves as a kind of bricks-and-mortar marketing engine for products being sold on TikTok.  It was, in its own way, revelatory – and an example of how retailers need to think in a constantly changing competitive environment.

The post FaceTime with the Content Guy:  Outlandish Retail appeared first on MNB.

View Original Article
Post Views: 37
Member since
For more than 30 years, Kevin Coupe has been bringing to readers and audiences a wealth of experience, sharp storytelling skills, provocative and contextual insights, unique worldview and serious levity about the world of business and consumers. https://morningnewsbeat.com
Do you like MorningNewsBeat's articles? Follow on social!

More from MorningNewsBeat

  1. Technology & Innovation

The Innovation Conversation:  Baseball Metaphor Edition

Tom Furphy and KC were talking about a Dan Shaughnessy column in ther Boston Globe about how retired baseball players feel that today’s model simply does not understand the fundamentals of the sport – the importance of moving the runner over, or bunting, or pepper, for example.  Rather, today’s ballplayers are far more focused – […]
2 min read
0
  1. Media & Marketing

FaceTime with the Content Guy:  How The Sausage Gets Made

I saw a great example the other day of how an employee converted a negative situation into a moment in which the customer felt seen and heard.   The post FaceTime with the Content Guy:  How The Sausage Gets Made appeared first on MNB. View Original Article Marketing: Social Media Shoppers Post Views: 54 MorningNewsBeat […]
< 1 min read
0
  1. Channel: Ecommerce & Digital

Inside The New Amazon Grocery Experience

Content Guy’s Note:  Thomas Parkinson, in my estimation, is one of the smartest guys out there when it comes to technology applications within the supermarket industry.  After all, with his brother, Andrew Parkinson, he created Peapod, one of the first e-grocery sites.  Now, the Parkinson brothers have developed Sifter, a technology app that empowers consumers […]
3 min read
0
  1. Channel: Grocery - Natural

How Whole Foods Is Caught Betwixt and Between With MAHA Movement

The New York Times has a story about how Amazon-owned Whole Foods, with its well-known focus on health and wellness and so-called “clean” products, is garnering some criticism because of its seeming reluctance to embrace the Make America Healthy Again (MAHA) movement that has been trumpeted by Health Secretary Robert F. Kennedy Jr. and, more […]
3 min read
0
  1. Technology & Innovation

The Innovation Conversation:  The AI Snooze-Or-You-Lose Challenge

Today, Tom Furphy and KC focus on projections on which Axios reported, that “AI could wipe out half of all entry-level white-collar jobs — and spike unemployment to 10-20% in the next one to five years.”  Anthropic CEO Dario Amodei tells Axios that “AI companies and government need to stop ‘sugar-coating’ what’s coming: the possible […]
< 1 min read
0
  1. Merchandising

FaceTime with the Content Guy:  Shelf Space

I want to come back to last week’s story and conversation about ketchup to make a broader point about an approach to product curation – whether you carry 4,000 or 40,000 SKUs – that I think more retailers ought to embrace. The post FaceTime with the Content Guy:  Shelf Space appeared first on MNB. View […]
< 1 min read
0
  1. Department: Food

FaceTime with the Content Guy:  Ice Cream, Butter, Salt

Apparently the latest TikTok gastronomic trend is to dip vanilla ice cream into melted butter, and then sprinkle it with kosher salt.  Never one to miss an opportunity to tap into a social media sensation, Stew Leonard’s gave it a try. Because I love adventure, so did I. Note:  Due to persistent technical issues, FaceTime […]
< 1 min read
0
  1. Media & Marketing

FaceTime with the Content Guy:  “Something Familiar, Something Peculiar”

Following up on my StandUp Comedy class at Second City in Brooklyn, New York, I’m doing my first Open Mic night next Monday night.  You’re invited. The post FaceTime with the Content Guy:  “Something Familiar, Something Peculiar” appeared first on MNB. View Original Article Predictions and Forecasts Marketing: Social Media Post Views: 22 MorningNewsBeat Member […]
< 1 min read
0
  1. Technology & Innovation

Calls For National Economic Boycott Grow With Cultural, Political Unrest

Economic boycotts tied to national reactions to the actions of the US Immigration and Customs Enforcement (ICE) agency are growing, though at this point, they seem to be having minimal impact. There was one last Friday that was organized by The People’s Union USA, which describes itself as a “grassroots movement dedicated to economic resistance, […]
5 min read
0
  1. Department & Category

FDA Considers Delegating Food Safety Inspections To States

CBS News reported over the weekend that “the Food and Drug Administration is drawing up plans that would end most of its routine food safety inspections work … and effectively outsource this oversight to state and local authorities,” according to multiple federal health officials.  According to the story, “The plans have not been finalized and […]
3 min read
0
  1. Department & Category

FaceTime with the Content Guy:  Burger Dreams

I recently had a Fried Onion Burger at the iconic Hamburger America in New York’s Greenwich Village, and it reinforced for me two things we talk a lot about here on MNB – great food does not have to be expensive food, and great food is the best way for a food store to differentiate […]
< 1 min read
0
  1. Media & Marketing

FaceTime with the Content Guy:  Cognition Blues

Michael Sansolo did a column last week about how many young people lack basic skills when they enter the workforce, creating both a challenge and opportunity for companies that are willing to train them.  Not what businesses traditionally have done, but to paraphrase former Secretary of Defense Donald Rumsfeld, “You go to market with the […]
< 1 min read
0
  1. Media & Marketing

FaceTime with the Content Guy:  Flights of Fancy

The US Department of Transportation has exhorted  airline passengers to start dressing up for their flights – in the vein of how people did back in the fifties – because this will help them be more polite.  This misses the point on at least two levels.  First, correlation is not the same as causation.  But […]
< 1 min read
0
  1. Stores & Formats

No More Legs For Daily Table Nonprofit Grocery Stores

From the Boston Globe: Former Trader Joe’s president Doug Rauch’s nonprofit grocery stores are closing down, “clobbered” by food inflation. The story notes that a decade ago, after more than three decades in the grocery business, Rauch was “bothered by a sobering statistic: 40 percent of the items on supermarket shelves eventually go to waste. […]
2 min read
0
  1. Trends & External Forces

FaceTime with the Content Guy:  COOL Beans

There are reports that as tariffs drive up the cost of imported goods, Amazon shoppers increasingly are looking for products that are made in America.  Which strikes me as an opportunity to help shoppers identify items that could be affected by tariffs (without being specific about the actual price of tariffs, because heaven forbid we […]
< 1 min read
0
  1. Channel: Grocery

Report:  Kroger, Albertsons Understaff Stores To Detriment Of Shoppers

The Economic Roundtable, which describes itself as a “a nonprofit research organization with exceptionally strong capabilities for analyzing economic, social, and environmental conditions,” is out with a new report suggesting that despite relatively strong economic performance, Kroger and Albertsons are understaffing their stores to the long-term detriment of their value propositions. The report, entitled “Bullies At […]
3 min read
0
  1. Trends & External Forces

NYC Faces Possibility Of City-Owned Grocery Store Network

City Journal has a piece about Zohran Mamdani, the self-described Democratic Socialist who this week won the ranked-choice Democratic primary to be New York City’s next Mayor.  (He beat former governor Andrew Cuomo in an upset.  He will face off against current Mayor Eric Adams in the general election.  Both Cuomo and Adams can be […]
3 min read
0
  1. Channel: Ecommerce & Digital

Your Views:  “Sad For The Wee Ones”

Responding to Amazon’s decision to pretty much get out of the bricks-and-mortar grocery business by closing all its Fresh and Go stores, one MNB reader wrote: I could go on, being a Seattle native, about the good and bad of Amazon.  I have never worked for them, I have interviewed, I know many people that […]
4 min read
0
  1. Media & Marketing

FaceTime with the Content Guy:  “Listen My Children and You Shall Hear…”

Over the weekend, the nation celebrated the beginning of the Revolutionary War and especially the midnight ride of Paul Revere, which is emblematic of our forefathers’ struggle against a tyrannical king.  But a piece in the Boston Globe offered, I thought, a business metaphor inside this classic American story. The post FaceTime with the Content […]
< 1 min read
0
  1. Technology & Innovation

The Innovation Conversation:  Defining Agentic Commerce

“Agentic commerce” is a term that is being tossed around a lot these days – but KC wanted to get someone who knows a lot more about this stuff than he does to explain exactly what it is.  So naturally, he turned to Tom Furphy, who defines what it is, delineates its upsides and downsides, […]
< 1 min read
0
Next