1. Media & Marketing

FaceTime with the Content Guy:  Mustang Lessons

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Go figure.  Sales of the Mustang Mach-E, an electric vehicle from Ford carrying the iconic Mustang badge, have surpassed those of traditional gas/internal combustion engine Mustangs.  It seems to me that this is a terrific lesson in marrying legacy brand equity to modern need states.  Even though, as the owner of a 12-year-old Mustang convertible with a standard transmission, I’d say that they’ll take my stick shift away when they pry it from my cold, dead fingers.

The post FaceTime with the Content Guy:  Mustang Lessons appeared first on MNB.

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For more than 30 years, Kevin Coupe has been bringing to readers and audiences a wealth of experience, sharp storytelling skills, provocative and contextual insights, unique worldview and serious levity about the world of business and consumers. https://morningnewsbeat.com
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