1. Media & Marketing

FaceTime with the Content Guy:  Flat Tire

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You may remember that earlier this week we had a story about how New Belgium Brewing is reformulating its flagship Fat Tire amber ale to what it is calling a “crisper golden ale” with some of the original’s “flavor threads.”  I’m not sure about the new formulation, but I do know this – based on the experience of one MNB reader (and fellow Fat Tire aficionado), they need to do some work on the customer relations front.

The post <strong>FaceTime with the Content Guy:  Flat Tire</strong> appeared first on MNB.

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For more than 30 years, Kevin Coupe has been bringing to readers and audiences a wealth of experience, sharp storytelling skills, provocative and contextual insights, unique worldview and serious levity about the world of business and consumers. https://morningnewsbeat.com
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