1. Trends & External Forces

FaceTime with the Content Guy:  COOL Beans

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There are reports that as tariffs drive up the cost of imported goods, Amazon shoppers increasingly are looking for products that are made in America.  Which strikes me as an opportunity to help shoppers identify items that could be affected by tariffs (without being specific about the actual price of tariffs, because heaven forbid we should actually be honest with customers), as well as a signal that maybe it is time to reconsider Country of Origin Labeling (COOL).

The post FaceTime with the Content Guy:  COOL Beans appeared first on MNB.

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For more than 30 years, Kevin Coupe has been bringing to readers and audiences a wealth of experience, sharp storytelling skills, provocative and contextual insights, unique worldview and serious levity about the world of business and consumers. https://morningnewsbeat.com
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