1. Data & Insights

FaceTime with the Content Guy:  Click Here For Shopper Insights

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Lots of companies use technology – including  and increasingly AI – to glean insights from shopper behavior.  Drill down enough and gather enough data, and you can start to identify and then market to specific consumers.   But I have a thought about that, and how retailers can find out just as much or more without advanced technology.

The post FaceTime with the Content Guy:  Click Here For Shopper Insights appeared first on MNB.

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For more than 30 years, Kevin Coupe has been bringing to readers and audiences a wealth of experience, sharp storytelling skills, provocative and contextual insights, unique worldview and serious levity about the world of business and consumers. https://morningnewsbeat.com
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