1. Shopper & Customer

FaceTime with the Content Guy:  Brand Appeal, Awareness, Acceleration

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Morning Consult is out with its list of the Fastest Growing Brands of 2025, in which it looks at companies and products that “accelerated their consumer

appeal and awareness” over the past year.  It is a fascinating compilation, especially when you break it into different demographic cohorts, illustrating the ways in which we are similar and how we are growing apart.  (Go figure – Walmart’s private label french fries seem to be something many of us have in common.)

I have some thoughts, and you can download the entire survey here.

Note:  Due to persistent technical issues, FaceTime is not embedded into MNB, but if you click on the picture above, you’ll be taken to the YouTube page on which it resides.  Sorry for the inconvenience;  my friends at Webstop and I are working to resolve the problem.

The post FaceTime with the Content Guy:  Brand Appeal, Awareness, Acceleration appeared first on MNB.

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For more than 30 years, Kevin Coupe has been bringing to readers and audiences a wealth of experience, sharp storytelling skills, provocative and contextual insights, unique worldview and serious levity about the world of business and consumers. https://morningnewsbeat.com
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