1. Department: Food

Experiential Retail Now Focuses on What’s Happening Behind the Scenes 

Written by Posted on Less than 0 min read

In a larger-than-life Broadway theatrical production, the audience can often take for granted what happens behind the curtains to produce a stunning show. Instead, they bask in the delight of the show before their eyes. In retail, it’s not all that different. Shoppers tend to focus on the shelves or delightedly engage in the many […]

View Original Article
Member since
Total Retail is the go-to source for executives looking for the latest news and analysis on the retail industry. Through various forms of content and community-building events, Total Retail serves its mission to provide retail executives with the information they need to do their jobs more effectively. https://www.mytotalretail.com
Do you like TotalRetail's articles? Follow on social!

More from Charisse Jacques

  1. Channel: Specialty & Other

Overstock.com Will Change its Website Domain to Bed Bath & Beyond Following Transaction

E-commerce home goods retailer Overstock.com will no longer go by its eponymous name online and will instead move under the Bed Bath & Beyond domain name in the coming weeks after acquiring the bankrupt rival’s intellectual property, Overstock announced Wednesday. It will relaunch the Bed Bath & Beyond website in Canada within the next week, followed by […]
< 1 min read
0
  1. Stores & Formats

Amazon to Close 8 Go Convenience Stores

Amazon.com announced late last week that it plans to close eight of its Go convenience stores, a decision that coincides with a pullback in its physical footprint and a broader effort to cut costs. The company will shut two Go stores in New York City, two locations in Seattle, and four stores in San Francisco. […]
< 1 min read
0
  1. Trends & External Forces

Optimizing E-Commerce Conversion Rates in a Down Economy

With economic uncertainty feeling like the norm these days, many are looking at businesses that thrived during the recession of 2008, eager to glean clues as to the best way forward through today’s stormy seas. However, decision makers don’t have to travel as far back in time to find a blueprint for success. I believe […]
2 min read
0
  1. Associates & Employees

The Retailer’s Guide: The Top 5 Considerations for a Successful Holiday Season

Retailers face a challenging holiday season due to inflation, labor shortages, and supply chain issues. Customers will be more discerning as they shop for good deals. Retailers have an opportunity to set themselves apart by providing a seamless, omnichannel customer experience that supports shoppers online, in-store, at the curb — and everywhere in between. These […]
< 1 min read
0
  1. Shopper & Customer

Search Relevance is Broken: Why Product Discovery Software Made for E-Commerce is Better

Relevance has historically underpinned much of e-commerce search and product discovery strategy. The saying goes, “Reach the right people in the right place at the right time,” and relevance is typically believed to be at the foundation of that objective, guiding retailers and brands as they aim to surface the right product in the right […]
5 min read
0
  1. Technology & Innovation

How Retail Tech Leaders Foster Innovation Within Their Organizations

Retail technologists are faced with the task of bringing innovation to their organizations. What are today’s top digital leaders doing to stay on top of the latest trends and technology in the market, and how it could positively impact their business? And how are they bringing those ideas from concept to implementation? This video features […]
< 1 min read
0
  1. Data & Insights

A Shifting Tide for Retail Media Networks and First-Party Data Owners

Back in 2020, when Google announced it would deprecate cookies, a wave of uncertainty transcended on the digital media landscape. Media buyers wondered what impact the loss of cookies would have on their ability to reach high-value audiences, while media sellers mulled over the potential risks to their valuable revenue streams. All advertising verticals across […]
4 min read
0
  1. Retail Ecosystem

Key Takeaways From Shoptalk Spring 2024

Shoptalk always brings the best and brightest minds of the industry together for four days packed with insights, networking opportunities, trend predictions and so much more. This year, the spring event in Las Vegas was no exception. But like many other major industry events, Shoptalk can feel like you’re sprinting a marathon — there’s so […]
3 min read
0
  1. Media & Marketing

Want to Drive Business Impact? Focus on Personalizing the User Experience (Not Just Website Performance Metrics)

For technical leaders in e-commerce, it’s all about the money. More so than in almost any industry, software development decisions in e-commerce need to be justified from a revenue perspective. With many companies implementing hiring freezes, and as budgets tighten ahead of an “e-commerce winter,” allocating limited technical resources is more important than ever. From […]
4 min read
0
  1. Trends & External Forces

Protecting Your Business: Effective Strategies to Prevent Shoplifting

Shoplifting continues to be a growing concern for businesses all across the globe. According to the Office for National Statistics (ONS), shoplifting incidents increased by a staggering 21 percent in the 12 months leading up to March 2022. Today, we’ll explore some of the key reasons why shoplifting frequency is on the rise, as well as exploring […]
3 min read
0
  1. Data & Insights

BUILD RESILIENCE IN YOUR RETAIL SUPPLY CHAIN WITH DATA

. View Original Article Operations & Supply Chain Data & Insights TotalRetail Member since October 25, 2020 Loading + Follow Following Total Retail is the go-to source for executives looking for the latest news and analysis on the retail industry. Through various forms of content and community-building events, Total Retail serves its mission to provide […]
< 1 min read
0
  1. Shopper & Customer

How Prime Big Deal Days Will Influence the Holiday Shopping Season

Following Amazon.com’s Prime Big Deal Days, all eyes will be on the performance of the company. The 2022 Big Deal event didn’t generate the same amount of buzz as that year’s July Prime Day, as shoppers placed smaller orders and purchased lower-priced items, with inflation being cited as a major factor for shoppers. This year’s […]
3 min read
0
  1. Merchandising

How to Design Sustainable Packaging That Stands Out on Shelves

More customers are becoming aware of the environmental issues we’re all facing. With this in mind, companies need to design packaging that’s not only sustainable but also stands out on the shelf. Reducing the environmental impact and attracting customers are important aspects of the design process. Here are some tips for developing visually appealing and […]
2 min read
0
  1. Technology & Innovation

E-Commerce Localization is the Big Trend of 2023

Nowadays, any organization looking to thrive needs to think seriously about global expansion, but there’s no possible way to expand without being able to communicate effectively with your various customers, vendors and stakeholders in multiple languages. That’s why, in 2023, e-commerce localization has become one of the industry’s biggest trends. E-commerce localization is the process […]
3 min read
0
  1. Data & Insights

How GenAI Can Turbocharge Retailers’ Ad Creative

Generative artificial intelligence (GenAI) has set the marketing world aflame. Tools like DALL·E and Adobe Firefly have demonstrated the potential of AI to produce engaging creative from limited resources. Looking beyond that, what can it offer in terms of media efficiency for brand and retail marketers? The ability of GenAI tools to remix and iterate […]
3 min read
0
  1. Data & Insights

Revolutionizing E-Commerce With AI: Leveraging Emerging Technologies for Market Dominance

Artificial Intelligence (AI) is rapidly transforming various industries, and e-commerce is no exception. The advent of AI technologies is leading to a seismic shift in the way e-commerce businesses operate and engage with their customers. Early adopters stand to gain a significant competitive advantage, while those that lag behind risk losing market share. This article […]
2 min read
0
  1. Channel: Ecommerce & Digital

Report: Amazon Opening More Ultrafast Delivery Sites

Amazon.com is reportedly expanding ultrafast delivery options and devoting more resources to facilities and services structured to deliver packages to customers in less than a day, according to a Feb. 26 report in The Wall Street Journal. The expansions are happening at a crucial point for Amazon, which faces competition for fast delivery options while CEO Andy […]
2 min read
0
  1. Shopper & Customer

Introduction to Emotional Marketing for Customer Relationships

We all have emotions. We’ve laughed, cried, and felt fear, concern and surprise. It’s a major way that humans connect. But what if your brand could do the same thing? Emotional marketing is connecting with customers through feelings to build stronger relationships. The theory is that emotions, rather than rational arguments, can influence customer behavior. […]
3 min read
0
  1. Data & Insights

Privacy Changes Don’t Have to Result in Signal Loss

Marketers have long relied heavily on third-party data. However, third-party data is going away due to privacy changes. And this has fed a narrative of signal loss in digital advertising that has often made it seem as if signal loss is the inevitable result of the data privacy movement. But that’s not necessarily the case. […]
3 min read
0
  1. Trends & External Forces

Report: Retail Sales Grew at a Steady Pace in March

Retail sales grew at a steady pace in March in part due to wage gains and easing inflation for goods, according to the CNBC/NRF Retail Monitor report, powered by Affinity Solutions, released on Monday by the National Retail Federation (NRF). According to the Retail Monitor report, total retail sales were up 2.72 percent unadjusted year-over-year […]
2 min read
0
Next