Event Marketing: Benefits, Types, and Ideas for Retailers

Consumers crave experiences and a local presence when choosing the brands and stores to buy from. Here’s how to use event marketing to reach them.

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Shopify is the leading omni-channel commerce platform. Business owners can use the software to design, set up, and manage their stores across multiple sales channels, including web, mobile, social media, marketplaces, brick-and-mortar locations, and pop-up shops. The platform also provides a powerful back-office and a single view of their business. The Shopify platform was engineered for reliability and scale, making enterprise-level technology available to businesses of all sizes. Shopify currently powers over a million businesses in approximately 175 countries and is trusted by independent business owners and brands such as Unilever, Allbirds, MVMT, Kylie Cosmetics, and many more. https://www.shopify.com/blog

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