1. Media & Marketing

Elon Musk takes control of Twitter, cuts several execs

Written by Posted on Less than 0 min read

The Musk era at Twitter has begun…

View Original Article
Member since
Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email newsletter, website, and app cover topics such as marketing technology, advertising creative, social media, video marketing, analytics and measurement, mobile marketing, and more. Marketing Dive is a leading industry publication operated by Industry Dive. Our business journalists spark ideas and shape agendas for 11+ million decision-makers in the most competitive industries.
Do you like MarketingDive's articles? Follow on social!

More from MarketingDive

  1. Shopper & Customer

Marketers’ brand safety tactics may not be enough: Here’s what the numbers say

While marketers are often concerned about having ads appear next to harmful content, even content considered mild may turn consumers off a brand. View Original Article Consumers MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. […]
< 1 min read
0
  1. Data & Insights

NBA, StellarAlgo team up to streamline fan data across channels

The league has also taken an equity stake in the customer cloud platform in a bet on the growth potential for leveraging data to boost engagement.  View Original Article Data & Insights Shoppers Technology & Innovation MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most […]
< 1 min read
0
  1. Technology & Innovation

Warner Bros. levels up ‘Wonka’ with Zynga mobile gaming play

Integrations with four of the game publisher’s titles, including Words With Friends 2, tout in-game challenges and film content ahead of its Dec. 15 debut. View Original Article Gaming MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily […]
< 1 min read
0
  1. Department: Consumer Durables

How Hershey found success with in-game advertising

The marketer’s Oh Henry! brand used intrinsic ads in a variety of games and saw mobile ad recall increase by 15.9 points to twice the industry average. View Original Article Dept. Toys & Games Dept. Nonfood MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful […]
< 1 min read
0
  1. Corporate Strategy

Booking.com launches ChatGPT trip planning feature

The company’s app integrates the generative AI tool directly into its accommodation booking experience. View Original Article Strategy Technology & Innovation ChatGPT MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email newsletter, website, […]
< 1 min read
0
  1. CPG: Food & Bev

Doritos’ first global brand platform revolves around self-expression

“For the Bold in Everyone” looks to drive relevance with new generations by encouraging consumers to rethink personal biases and embrace their passions. View Original Article Consumers PepsiCo MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily […]
< 1 min read
0
  1. Partnerships & Alt Profit

Verizon and The Met partner to bring historical items to Roblox

Museum visitors can download a free app, Replica, and use it to scan various objects that can be turned into digital collectibles. View Original Article Partnerships MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The […]
< 1 min read
0
  1. Department: Adult Beverage

Cutwater refreshes brand to accentuate accessibility of canned cocktails

“Open the Bar” is meant to make premium cocktail culture feel more approachable through three new ad spots and a revamped brand design. View Original Article Dept. Adult Bev MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing […]
< 1 min read
0
  1. Trends & External Forces

Tone is business-critical in 2023: Why static brand guidelines won’t work

AI-powered communication assistance is one way brands can meet evolving customer expectations with authentic communication and scalable solutions. View Original Article Technology & Innovation Shoppers Predictions and Forecasts MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. […]
< 1 min read
0
  1. Media & Marketing

YouTube reclaims VidCon title sponsorship, replacing TikTok

The Google-owned platform had been a routine sponsor since 2013 but was replaced last year by its ByteDance competitor. View Original Article Google TikTok Marketing: Social Media MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The […]
< 1 min read
0
  1. Corporate Purpose

Comscore, ANA’s SeeHer develop gender equality insights tool

GEM Audiences analyzes consumer behaviors, attitudes and interests to help brands better understand the significance of gender equality in ads. View Original Article Insight Providers Data & Insights Consumers Inclusivity MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing […]
< 1 min read
0
  1. Retailer Media

Gap pumps brakes on retail media unit

The pause shows not all retail media networks are a surefire bet, even as overall ad sales by retailers are expected to sustain meteoric growth. View Original Article Marketing: Retail Media MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and […]
< 1 min read
0
  1. Department: Consumer Durables

Nike faces lawsuit over greenwashing claims

A Missourian last week filed a complaint against Nike in federal court, alleging the sports apparel maker “falsely and misleadingly markets” products as sustainable and environmentally friendly. The lawsuit cites the Federal Trade Commission’s Green Guides, which educate companies on what could constitute deceptive advertising around sustainability claims. The guidance is limited, though, because it […]
2 min read
0
5
  1. Corporate Strategy

Snap makes latest exec appointment in monetization chase

Ty Ahmad-Taylor comes from Meta and will serve as vice president of organic growth and product marketing during a pivotal period for the company. View Original Article Dept. Natural / Organic Executives Health & Wellness Meta (Facebook) MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into […]
< 1 min read
0
  1. Media & Marketing

TikTok unveils Out of Phone OOH ad solution for brands

L’Oréal brand CeraVe was one of the first to leverage TikTok content across new placements including billboards, cinemas, kiosks, gas stations and more. View Original Article Dept. Fuel Marketing: OOH Marketing: Social Media TikTok MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful […]
< 1 min read
0
  1. CPG: Food & Bev

Gatorade marks Fast Twitch rollout with big game giveaway

The new energy drink from the PepsiCo brand launches in February after being used exclusively by the NFL during the 2022 season. View Original Article Sustainability Holiday & Events PepsiCo Dept. Beverage Marketing: Social Media MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful […]
< 1 min read
0
  1. Trends & External Forces

Top marketing conferences to attend in 2024

From long-running conferences to new gatherings around culture and technology, here are some must-attend events for marketing leaders. View Original Article Technology & Innovation Predictions and Forecasts MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. […]
< 1 min read
0
  1. Data & Insights

Allegra incorporates air-quality data into new mobile mapping app

The Allegra Airways app charts the intersection of air pollution and pollen with real-time data to find clean-air routes that can be integrated into Google Maps. View Original Article Data & Insights Google MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and […]
< 1 min read
0
  1. Shopper & Customer

Stella Artois crashes into dining trends, shifts brand positioning

The AB InBev brand is putting a bigger focus on casual dining in an attempt to court consumers as dinner habits evolve.  View Original Article Consumers CPG: Adult Beverage MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The […]
< 1 min read
0
  1. Media & Marketing

Instacart earns MRC accreditation as retail media competition heats up

The Media Ratings Council has granted accreditation for the company’s impression, click and viewability metrics across several ad formats. View Original Article Competition Editor's Choice Delivery Instacart Marketing: Retail Media Marketing: UGC MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and […]
< 1 min read
0
Next