1. Channel: Restaurants

Dunkin’s New Halloween Costumes are a Hit

Dunkin Donuts will be top of mind with customers from coast to coast this year on the streets, at the office, at schools, and at home Halloween gathering according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.

Once again, Dunkin’ has partnered with Spirit Halloween this month with a sweet lineup of Dunkin’-inspired Halloween costumes guaranteed to brew up attention this season that are sure to drive incremental value and new electricity into the brand.

As most of you know, Spirit Halloween, the largest Halloween specialty retailer in North America, and Dunkin’ are resurrecting last year’s sold-out duo of Dunkin’ Halloween costumes and introducing two additional licensed costumes including Adult Dunkin’ Cold Brew Costume and Child MUNCHKINS Donut Hole Treats Box Costume to help Dunkin’ diehards serve up style during any celebration.

Regular readers of this blog know that last year, Dunkin’ and Spirit Halloween debuted the brand’s first-ever official Halloween costumes inspired by Dunkin’s iconic pairing – an Adult Dunkin’ Hot Coffee and Adult Strawberry Frosted Donut costume, which sold out in just 24 hours on SpiritHalloween.com, resulting in the expansion of the menu to include beloved fan favorites.

The Adult Dunkin’ Cold Brew Costume: Serve as a stylish sip with this three-dimensional plush iced coffee cup costume filled with inspiration of Dunkin’s fan-favorite Cold Brew, proudly featuring Dunkin’s signature branded iced coffee cup design and orange straw. This larger-than-life Cold Brew costume is sure to get caffeine lovers buzzing this Halloween.

Yes, Child MUNCHKINS Donut Hole Treat Box Costume: For the sweetest costume of the year, the MUNCHKINS Donut Hole Treat Box costume features Dunkin’s signature MUNCHKINS® Donut Hole Treat Box, bursting with delicious donut hole treats, and is complete with a Dunkin’ hat. Available in multiple sizes to fit the little munchkin in your life.

Dunkin’ costumes at Spirit Halloween are sold individually and available in various sizes for $39.99 each at SpiritHalloween.com and Spirit Halloween stores nationwide, while supplies last.

Kym Sarkos, Executive Vice President, Spirit Halloween, stated, “After a successful collaboration last Halloween, we wanted to go big and bold with our Dunkin’ costume lineup this year and are excited to unveil two new ways for Dunkin’ fans and families to get their fix,”… “Whether you’re planning to brew up some laughs at the party solo this year, or runnin’ with your Dunkin’ crew, there’s a costume for everyone.”

Kemma Kefalas, Brand Engagement Manager at Dunkin’, stated, “We love our fans’ commitment to showing their Dunkin’ pride every day, but it’s especially fun to see their passion come to life on Halloween. The official Dunkin’ costumes at Spirit Halloween allow our fans to take their dedication to the next level and with four costume options this year, we can’t wait to see all the ways our fans show off that they’re runnin’ on Dunkin’ this Halloween.”

The team at Foodservice Solutions®agrees that, the Dunkin’ collaboration with Spirit Halloween’s lineup of must-have costumes that will satisfy the cravings of any food fanatic this season alongside the Halloween retailer’s endless options for costumes, accessories and decorations to bring the flavor to any Halloween celebration. How are you driving new electricity into your brand?

Think brand relevance in an evolving world, that will edify your brand value with relevance and new electricity. According to Johnson, “Brand relevance is in part driven with innovation in new food products in combination with new avenues of distribution all of which are the platform for the new electricity.”  That said, what are you waiting for?

Johnson stated “that in my minds-eye the new electricity must be very efficient for the supply and includes such things as fresh foods, developing brands, unique urban clothing, grocerant positioning, fresh food messaging, autonomous delivery, cashier-less retail, plates, glasses, cash-less payments, digital hand-held marketing.

All retailers to survive the next generation of retail must embrace the artificial intelligence revolution while simultaneously embracing fresh food that is portable, Ready-2-Eat or Heat-N-Eat with mix and matched bundled solutions.

Invite Foodservice Solutions® to complete a Grocerant ScoreCard, or for product positioning or placement assistance, or call our Grocerant Guru®.  Since 1991 Foodservice Solutions® of Tacoma, WA has been the global leader in the Grocerant niche. Contact: [email protected] or 253-759-7869

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