1. Partnerships & Alt Profit

Domino’s brings Emergency Pizza to ‘Squid Game’ with ad partnership

Written by Posted on Less than 0 min read

The campaign is the first since Kate Trumbull officially took over as CMO and iterates on a program that has been central to the chain’s marketing.

View Original Article
Post Views: 136
Member since
Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email newsletter, website, and app cover topics such as marketing technology, advertising creative, social media, video marketing, analytics and measurement, mobile marketing, and more. Marketing Dive is a leading industry publication operated by Industry Dive. Our business journalists spark ideas and shape agendas for 11+ million decision-makers in the most competitive industries.
Do you like MarketingDive's articles? Follow on social!

More from MarketingDive

  1. Corporate Strategy

Zaxbys’ CMO on breaking through the chicken category with ‘sauce’

The chain’s first work from Goodby Silverstein & Partners introduces a brand character that speaks to both signature sauces and cool charisma. View Original Article Executives Post Views: 20 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing […]
< 1 min read
0
  1. Shopper & Customer

Diageo research finds young consumers want to drink in moderation

“Distilled 2025” also revealed that consumers are increasingly willing to spend more money on unique experiences and products. View Original Article CPG: Adult Beverage Dept. Beverage Consumers Technology & Innovation Predictions and Forecasts Post Views: 143 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful […]
< 1 min read
0
  1. Uncategorized

Southwest argues seating policy changes are NBD in cheeky new ads

A new campaign uses tongue-in-cheek humor to emphasize that the carrier is not reinventing the wheel in ditching a decades-old open seating approach. View Original Article Post Views: 30 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing […]
< 1 min read
0
  1. Technology & Innovation

Dole promotes healthy eating in Minecraft for global campaign

“Make the World a Healthier Place” marks the first time Dole has launched a marketing initiative in North America and Europe simultaneously. View Original Article Gaming Post Views: 14 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing […]
< 1 min read
0
  1. Technology & Innovation

Redefining AI leadership: How non-tech giants are shaping the future

Nvidia, Oracle and Walmart are leading AI innovation in 2024, transforming industries beyond tech. View Original Article Walmart AI Technology & Innovation BigTech Predictions and Forecasts Post Views: 225 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and […]
< 1 min read
0
  1. CPG: Food

Pop-Tarts will send another edible mascot to ‘mouth heaven’ at bowl game

The Kellanova brand is ramping up the intrigue around the return of a stunt that went viral on social media last December. View Original Article Dept. Grocery Marketing: Social Media ESG and CSR Kellogg's Post Views: 138 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into […]
< 1 min read
0
  1. Trends & External Forces

How restaurant chains are updating their marketing menus in tough economy

Brands including McDonald’s and Starbucks are taking big swings with creative campaigns, evolving loyalty strategies and digital technology investments. View Original Article Technology & Innovation Economy Restaurants Marketing: Loyalty & Subscription Post Views: 29 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful […]
< 1 min read
0
  1. Media & Marketing

Coca-Cola’s Innocent Drinks eclipses first-party data goals with QR code ads

A digital billboard campaign in London metro stations gathered over 25,000 consumer form submissions and exceeded expectations by 5,000%.  View Original Article Consumers International - UK Coca Cola Data & Insights Marketing: OOH Post Views: 271 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most […]
< 1 min read
0
  1. Merchandising

Sonoco’s inaugural TV ads put a lens on packaging’s everyday moments

Return on investment has been stronger than expected as the B2B firm turns to connected TV, said a company marketing director. View Original Article Results & Investment Marketing: Broadcast Packaging Post Views: 15 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news […]
< 1 min read
0
  1. Retailer Media

Experian launches retail media solution for networks seeking richer data

The offering leans on the credit reporting company’s ID graph and a partner network that includes ad-tech firms like The Trade Desk and Magnite. View Original Article Data Visualization Marketing: Retail Media Partnerships Technology & Innovation Insight Providers Data & Insights Post Views: 225 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing […]
< 1 min read
0
  1. Trends & External Forces

Spending on experiential marketing tops pre-pandemic levels

While B2C marketers remain the big spenders in this space, the B2B segment is expected to see 11% growth, according to PQ Media research. View Original Article Technology & Innovation COVID19 Post Views: 176 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news […]
< 1 min read
0
  1. Media & Marketing

Cheetos receives a hand from Netflix’s ‘Wednesday’ in mischievous new ads

Thing, a skittering appendage known for causing chaos, is taking on the mascot role usually held by Chester Cheetah for a limited time.  View Original Article Streaming PepsiCo Post Views: 27 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends […]
< 1 min read
0
  1. Channel: Delivery

DoorDash suggests a ‘Threesome’ in racy Valentine’s Day ads

The delivery platform is offering special “spicy” bundles for the holiday that feature its first partnership with an intimate wellness company. View Original Article Food Delivery Delivery DoorDash Health & Wellness Holiday & Events Post Views: 166 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into […]
< 1 min read
0
  1. Stores & Formats

Sephora doles out Lyft credits to transport shoppers to its stores

“Delivered to Beauty” will be active in five major U.S. cities from July 7-10, overlapping with Amazon’s Prime Day shopping bonanza.  View Original Article Amazon Dept. HBC Brick and Mortar Shoppers Holiday & Events Post Views: 30 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into […]
< 1 min read
0
  1. Channel: Ecommerce & Digital

Olipop turns fans into influencers for pennies with PR boxes on Amazon

The better-for-you soda brand is also inviting consumers to the Austin Motel, which has been transformed to include three nostalgic, Olipop-themed suites.  View Original Article Amazon Dept. Beverage Consumers Post Views: 32 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and […]
< 1 min read
0
  1. CPG: Beverage

How Sprite tapped into a viral TikTok trend for Sprite + Tea launch

Executives detail the innovation strategy at the Coca-Cola brand, which recently became the No. 3 carbonated soft drink in the U.S. View Original Article Marketing: Social Media Technology & Innovation TikTok Coca Cola Dept. Beverage Executives Strategy Post Views: 24 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism […]
< 1 min read
0
  1. Department: Nonfood

Kit Kat protects downtime in a chaotic world with Break Brothers

The brand’s first character-driven campaign looks to appeal to people dealing with hectic work environments and return-to-office policies. View Original Article Dept. Nonfood Post Views: 25 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The […]
< 1 min read
0
  1. Shopper & Customer

SharkNinja and David Beckham help consumers ‘Ninja the Holidays’

The global holiday campaign positions Ninja’s kitchen appliances as the means to help consumers complete their seasonal meals in record time. View Original Article Dept. Nonfood Dept. Appliances Associates Consumers Holiday & Events Post Views: 139 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the […]
< 1 min read
0
  1. ESG

Social media is changing live events: Here’s what the numbers say

Making the most of live events goes beyond sponsorships as individuals increasingly engage with real events virtually. View Original Article Marketing: Social Media ESG and CSR Post Views: 15 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing […]
< 1 min read
0
  1. Shopper & Customer

CeraVe takes on soap operas in new genre-spoofing campaign

In its latest big creative swing, the brand hopes to engage Gen Z consumers with a humorous take on the format’s well-worn melodrama. View Original Article Consumers Post Views: 246 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping […]
< 1 min read
0
Next