Fashion is a universal language—one spoken by many but truly understood by few. The way we dress serves as one of our purest forms of self-expression, often giving others a window into the core beliefs and values that sculpt our identities.
For decades, from design and production to shopping and styling, fashion and technology have been closely intertwined. As technology advances, so does the average shopper’s consumer behavior.
Most recently, the rise of Web3 technologies like blockchain and non-fungible tokens (NFTs) have sparked a noticeable shift in the consumer psyche. Within the last 24 months, major brands and retailers have invested heavily in building out their digital fashion and metaverse presence, signaling a much broader trend. Retailers of every size need to be prepared to adapt accordingly.
View Original Article
