How to analyze a store test using advanced analytics techniques to identify similar stores, and uncover that the test was indeed very successful.
Background: A consumer goods manufacturer or retailer introduced a series of new premium SKUs in some stores to perform a retail test, in order to determine if those new SKUs increased the overall category performance. Some basic methodologies initially suggested that the test was not being successful. However, when the correct analytical approach was implemented, using a similar store concept, the test proved to be successful.
