Regular
readers of this blog know that Dickey’s marketing team is doing a very good job
edifying brand value via grocerant niche Ready-2-Eat and Heat-N-Eat fresh prepared
food according to Steven Johnson Grocerant Guru® at Tacoma, WA based
Foodservice Solutions®. Here are six reasons why restaurants should tie
marketing promotions to the NCAA Basketball Tournament:
1. Capitalize on High Engagement: March Madness is one of the most watched
sporting events in the US, generating excitement and passionate fans. By
aligning your restaurant with the tournament, you tap into this existing energy
and enthusiasm.
2.
Drive Traffic
During Traditionally Slow Periods: Depending on your location and typical clientele, March can be a
slower time for restaurants. Tying promotions to the tournament can incentivize
people to dine out during these weeks.
3.
Create a Fun
and Engaging Atmosphere: Decorate your
restaurant with team colors, offer game-day specials, or even host watch
parties (with permission to broadcast the games). This festive environment can
attract new customers and encourage existing ones to return.
4.
Boost Sales
Through Themed Menus: Develop
special appetizers, entrees, or desserts with names inspired by popular teams
or the tournament itself. This playful approach can spark customer interest and
encourage them to try something new.
5.
Increase
Social Media Engagement: Run contests
or giveaways on social media centered around the tournament. This can be a fun
way to generate excitement, promote your restaurant, and gain new followers.
6.
Target
Specific Demographics: The NCAA
Tournament viewership skews younger. If your restaurant caters to this
demographic, then leveraging the tournament can be a great way to reach them
during their peak engagement period.
Now then, every March, college basketball fans across the country gather for the
big tournament. This year, Dickey’s Barbecue Pit cues
the madness by offering hoops lovers barbecue Party Packs as the perfect watch
party meal.
Barbecue fans can be the MVP host
during the tournament by offering play-making meal options for all sized
groups, large or small. These barbecue packs are available for same-day
delivery, pick-up, curbside and to-go. Pack options include:
§
Family
Pack (starting at $61.00) – two choices of meats, three
large sides and six slices of Texas toast. Feeds four to six.
§
XL Pack (starting
at $84) – three choices of meats, four large sides, eight slices of Texas
toast. Feeds six to eight.
§
BYB Wings & Ribs Party Pack (starting at
$134.00) – A combination of 18 ribs and 24 wings, mac and cheese, coleslaw,
rolls, and barbecue sauce with ranch dressing.
§
BYB
Original Party Pack (starting at $140) – Enjoy two lbs. of
pulled pork, 2 lbs. of chopped brisket, large coleslaw, large barbecue beans,
large potato salad, rolls, relish and sauce. Feeds 10-12
“Our Dickey’s party pack options are
perfect for basketball enthusiasts who are attending or hosting a tournament
watch party this season,” says Laura
Rea Dickey, CEO of Dickey’s Barbecue Restaurants, Inc.
“There’s really nothing better than celebrating your team’s victory alongside
Dickey’s slow-smoked, Legit. Texas. Barbecue.”
Guests can purchase any of these party
pack options online, at any Dickey’s store, or on the Dickey’s app.
To learn more, follow Dickey’s
Barbecue Pit on Facebook, Instagram and Twitter. Download the Dickey’s
Barbecue Pit app from the Apple
App Store or Google
Play.
For
international corporate presentations, regional chain presentations,
educational forums, or keynotes contact: Steven Johnson Grocerant Guru® at Tacoma, WA
based Foodservice Solutions. His
extensive experience as a multi-unit restaurant operator, consultant, brand /
product positioning expert, and public speaking will leave success clues for
all. For more information visit GrocerantGuru.com, FoodserviceSolutions.US or call
1-253-759-7869