1. CPG: HBC

Deadpool Smells (Stays) Fresh With Old Spice

CINCINNATI–(BUSINESS WIRE)–Old Spice, the iconic brand known for its bold scents and innovative grooming products, is joining forces with Marvel Studios’ Deadpool & Wolverine, in theaters July 26. In a hilarious new spot starring Deadpool and his roommate Blind Al, Old Spice Total Body Deodorant steps in to offer Deadpool 24/7 freshness from pits to toes. Let’s set the scene: Deadpool returns home from a long day of battling bad guys. Is that the sweet smell of victory? Nope, it’s Deadpoo

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