1. Data & Insights

Data in the Ecommerce Age: A Conversation with Rick West [Podcast]

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Data in the Ecommerce Age: A Conversation with Rick West [Podcast]

Brands need an intimate understanding of their shoppers’ needs, especially in the ecommerce age. After all, if you aren’t meeting their expectations…

…your competitors are only a click away.

But understanding shoppers’ needs means data. Sometimes, lots of it.

How can brands (especially startups with limited research budgets) gather the data they need to fully engage with online shoppers and convert them to customers?

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