Target Takes Aim At Holiday Toy Sales With Disney Shops Expansion, Exclusive Deals
Target said Monday that it will roughly triple the number of Disney shops within its stores, helping to drive foot traffic as the holiday season approaches. Along with Disney, Target said it will team up with well-known toy retailer FAO Schwarz for the second year in a row. Target is positioning themselves well to be a destination this holiday season.
This follows a growing trend of ‘store-within-a-store’ partnerships which seems to be a big strategy for Target. Between this partnership with Disney, their Ulta partnership (see below) and the one with Apple they are becoming quite the ‘mini mall’ of fantastic brands.
Ulta ‘thrilled’ with Target partnership as first 58 stores open
“We are just thrilled with the partnership, the launch, the guest response,” Kimbell said. “We feel really confident how we’ve come out of the gate operationally, working really well, and most importantly, as I mentioned, consumers are thrilled by this. They’re really excited about the idea of bringing together two great retailers in a unique experience that nobody else is doing. This is totally new to beauty.”
The experience includes over 50 prestige and emerging brands, according to Kimbell, and the two retailers have been working together for the past nine months to ensure the 1,000-square-foot shop-in-shop experience reflects both companies.
“Each aspect of the shop was thoughtfully designed to make the space feel authentic to Ulta Beauty, Target and the featured brands within the assortment,” Kimbell said. “From the unmistakable Ulta Beauty orange pop canopies and vivid graphics that weave into the existing Target store, everything was designed to create an inspiring and unique beauty experience for guests.”
Target Hires Google Exec to Lead Retail Media Company
Target Corp. has named media pro Sarah Travis president of Roundel, the retailer’s in-house media company. Travis was previously managing director of retail at Google.
Shipt’s new feature pairs members with their favorite, 5-star shoppers
Target’s same-day delivery service Shipt is launching a new feature that will pair customers with their favorite shoppers on future orders. This “Preferred Shoppers” feature will be available as a membership-only perk at no extra charge, offering customers a more reliable shopping experience, where more of their orders are directed towards people they already known and trust to do a good job.
Target to open 4 new sortation centers, adding capacity and speeding delivery
Our secret to fast, affordable delivery? Our stores. On top of providing the easy, inspiring, only-at-Target shopping experience our guests love, they also fulfill more than 95% of Target’s online orders. And as we look to strengthen our delivery capabilities for the future, we’re expanding our first-of-its-kind sortation center concept to help our stores do even more, faster, for our guests. Starting this fall, we’ll open four new sortation centers in major markets across the country — including sites in Houston, Dallas, the Philadelphia area and Lawrenceville, Georgia, all built after the pilot sortation center we opened in Minneapolis in 2020.
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