1. RetailWit QuickWit

Daily QuickWit (8/25) – Top Retail News of the Day

One of our favorite topics to discuss at RetailWit HQ are marketing tactics that make us say ‘damn!… that is just plain witty!’.  There were two that caught our eye today.  

The first comes from PepsiCo, in the Philippines, where they jumped on an unexpected outcome of an advertisement.

A scene from a Pepsi ad—about opening a container only to find a frozen squid when you’re hoping for ice cream—struck a chord with Filipinos. So the cola giant capitalized on it with a fun label generator to ensure you don’t get the squid!

The original ad is here.

It also struck a chord with us as we recall in our childhood where a Cool Whip container was used for anything from a cereal bowl, to Tupperware, to storage all all sorts. 

The second is catching a ride on the Weinermobile!  Who wouldn’t want to show up to your next meeting / date / friends house/ well,… pretty much for any event! riding in the Weinermobile!

Oscar Mayer, the packaged foods brand marketed by Kraft Heinz, is partnering with Lyft to bring its signature Wienermobile into the ride-hailing app’s fleet for a limited time.  This year, Oscar Mayer is in the midst of an extensive overhaul as Kraft Heinz looks to revitalize a 138-year-old brand and stunts like this will be sure to drive some interest. 

https://retailwit.com
Do you like RetailWit's articles? Follow on social!
Comments to: Daily QuickWit (8/25) – Top Retail News of the Day