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Daily QuickWit (7/29) – Top Retail News of the Day

Twitter pilots the ‘buy button’ – Twitter launched a pilot in the U.S. aimed at testing the potential for e-commerce on its platform. The company is introducing a new “Shop Module” that offers brands, businesses and other retailers the ability to showcase their products to Twitter users directly on the business’ profile.  The company earlier this year mentioned its plans to expand into e-commerce at Twitter’s Analyst Day presentation in February, 

What Baby Boomers Want from Brands – Baby Boomers still hold a significant portion of purchase power in the US, more than 1/2 of household wealth in the US.  So, what do brands need to know about this generation of consumers? The answer courtesy of MarketingCharts. 

Dollar General adds pOpshelf Store-in-a-Store concept – Dollar General is expanding and evolving its pOpshelf offering into a store-in-a-store format. The concept, which launched in October 2020 and has since expanded to 16 stores and now is being test as a store-in-a store at two DG Markets in the Nashville, Tenn. area

U.S. grocery delivery market to get even more crowded – Getir, a Turkish company that promises to deliver grocers in 10 minutes, has raised nearly $1 billion in funding and plans to bring its service to at least three cities in the U.S., including New York.

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