Here’s what was interesting in Retail today:
Coca-Cola spurs 42% revenue growth (now $10.1B) after returning to pre-pandemic marketing spend (which doubled YOY). They invested in innovation, quality, and targeted allocation with their increased spend and beat earnings and revenue expectations in Q2.
Target, Bed Bath and Beyond Open Doors To Third-Party Boutiques. The Store-within-a-store trend continues with Target / Ulta and BBB / Casper. The right brand partnerships can expand the brand halo, reach new customers, and create a more compelling customer experience.
Gap further streamlines loyalty across brands. This update incorporates credit card rewards into Gap’s loyalty program, increases the perks for non-cardholders, and has a philanthropy component (donating points to pre-chosen charities). The architecture reflects changing consumer sentiment: some rewards, like free shipping, are table-stakes while emotional drivers, like philanthropy, are exclusive to the card and gaining focus.
Walmart Wellness Day returns on Saturday. Screenings, immunizations, and other health information will be available to consumers. Walmart has made significant investment in their Health and Wellness strategy and the behemoth has rapidly expanded capabilities. With their physical store reach, particularly in rural areas, and combined with EDLP, they can win in areas other retailers can’t.
Instacart moves into micro-fulfillment with Fabric partnership. Instacart continues to space themselves from relying on stores for fulfillment.