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Daily QuickWit (2/8) – Top (adult bev) Retail News of the Day

A cornerstone to any good Super Bowl party is the right beverages so today’s QuickWit is all about adult bev. 

……  and “WHO DEY“……..

Coke and Pepsi go hard with new RTD alcoholic drinks

We are seeing continued blurring lines between traditional beverage companies and adult beverage companies.  With the trend of low or no alcohol beverages and the white hot trend of RTD alcoholic beverages (hello White Claw) both are moving into each other’s space and unique partnerships are also forming.  If you are in the space, pay close attention to this trend it isn’t slowing down. 

Molson Coors, Coca-Cola expand partnership with Simply brand

Speaking of new partnerships, a couple weeks back Molson Coors Beverage Co. expanded its exclusive agreement with The Coca-Cola Co., Atlanta, to develop and commercialize a brand of full-flavor alcohol beverages inspired by the country’s No. 1 chilled juice brand: Simply.

Tequila could overtake vodka as America’s favorite liquor as sales boom

CNBC reports that the Distilled Spirits Council of the US (DISCUS) is out with a new report saying that “tequila could soon overtake vodka as America’s favorite liquor.

Bottled cocktails took off in 2021, at beer’s loss

According to the Distilled Spirits Council of the U.S., the premixed cocktails category experienced a 43+ percent spike in sales last year to reach $1.6 billion.  The trend is stealing away marketshare from beer, a category that’s been on the decline for years. The trend of course has not gone unnoticed in the alcohol industry. Anheuser-Busch InBev, for example, has acquired Cutwater Spirits as part of efforts to shift its focus.

Absolut launches special bottle to champion diverse viewpoints

 “Celebrating diverse and different viewpoints has always been in our spirit, and the soundwaves on our new limited edition bottle represent the powerful voices we continue to support around the globe, and also signifies the impact and progress a society can make when different minds come together.  “We’re constantly inspired by the idea that the world becomes a better place when we come together, share perspectives and empower one another, because we are born to mix.
“No matter where, or with whom, you’re mixing in the world, you can connect with Absolut.”

- Marnie Corrigan, brand director at Pernod Ricard:

Dogfish Head Craft Brewery launches latest Off-Centered Art Series

Celebrating the creative magic at the intersection of art and ales, Dogfish Head Craft Brewery’s Off-Centered Art Series is a yearly collection of four limited-edition beers featuring artwork by a different collaborating artist.

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