Albertsons launches retail media group
The Albertsons Media Collective will be “focused on providing opportunities to connect brands with their most loyal shoppers by opening up native display and sponsored product inventory throughout the company’s websites.” Media opportunities include advertising placements on Albertsons owned properties such as its homepage, department, category, sub-category, email, search, app, pharmacy, as well as on Albertsons’ off-site targeted ad placements. And another retailer brings their media group internal, not surprised by the news but will be interesting to see how quickly this group can get up to speed and be a force.
Linktree partners with Shopify
The popular “link in bio” service, is launching a Shopify integration to give users a way to promote their businesses and products directly on its platform. With this integration, Linktree users can launch a Shopify storefront on their Linktree to showcase their products and services to drive more sales. Similar to the Youtube story we saw this week, many platforms are looking to remove barriers to purchase.
Johnson & Johnson to spin off their consumer health unit
This covers some big brands at J&J, the likes of Tylenol, Neutrogena, Listerine and Band-Aid will now be part of its own stand alone public company. “The new Johnson & Johnson and the new consumer health company would each be able to more effectively allocate resources to deliver for patients and consumers, drive growth and unlock significant value,” said Joaquin Duato, who is expected to become J&J’s chief executive officer in January. We saw the General Electric conglomerate break up this week and now another big one splits, is this the start of a trend for some of the big legacy manufacturers?
Instacart tests delivery options
Instacart is testing reduced or free delivery for orders with more than 24 hours notice. They know consumers are starting to pinch pennies, so having some options like this makes a ton of sense.
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