Happy Thursday! Here are the top stories of the day:
Pinterest is adding more eCommerce features
Pinterest has announced the launch of a raft of new shopping features as it becomes the latest social media giant to push eCommerce capabilities. Pinterest is becoming more of a powerhouse in the path to purchase; according to digital scrapbooking platform’s own research, 89% of its weekly visitors use Pinterest in their path to making a purchase.
Target embracing Buy Now Pay Later for Holiday Shoppers
Utilizing Sezzle and Affirm, Target is able to offer shoppers the ability to take a product home today and defer the payments. While it is being used to push holiday shopping, sounds like this could be a longer term strategy for the retail giant. The battle for the holiday dollars is heating up!
Nike remains a top brand for teens
In a survey of 10,000 American teenagers, Nike came out on top as the favorite apparel/footwear brand. A lot of brands come and go, Nike’s relevance over the past few decades has been nothing but impressive.
Amazon is building a smart fridge
Because of course they are… The fridge would track inventory for you and make it super easy to reorder items via Amazon Fresh or Whole Foods.
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