Here are the top stories we are talking about at RetaiWit HQ today:
dunnhumby announces another partnership
They will partner with Southeastern Grocers Inc. (SEG) to power SEG Connects, the grocery retailer’s media business. SEG Connects powered by dunnhumby will help CPG companies connect with customers in stores, online and on the move. Another big announcement for dunnhumby, and another chess piece in place for the retailer media groups – as they all fight for CPG dollars.
Instacart partners with Sunbasket
You won’t have to subscribe to Sunbasket to enjoy their meals at home, as Instacart will now deliver them directly. Whether you want the already prepared meals, meal kit or add-on grocery items, you can find them on Instacart. The partnership marks the first direct-to-consumer (DTC) meal delivery service available through the e-commerce firm’s marketplace.
Unilever the latest CPG to zero in on “Gaming”
Unilever is spending 45% of their media budget on digital marketing, and while they did not provide a breakdown of the spend on gaming – there are comments that “much more” is being spent on gaming and streaming than in prior years. Retailers are starting to jump in on this trend as well, definitely a space to keep an eye on as the buying power of the “gaming generation” continues to grow.
Rite Aid add Uber Eats to its delivery arsenal
Uber Eats now becomes Rite Aid’s latest partner for on-demand delivery service for front-of-store products. They have previously announced partnerships with Instacart, DoorDash and Shipt as well. Rite Aid, just like everyone else, working on solving that timely and efficient delivery system that meets their customer’s need. You have to wonder if this is all confusing for the shopper though, do they understand the options and is it a seamless experience?
According to Amazon, Black Friday is already here
If you were looking to beat Amazon on Black Friday deals, you are already too late. This holiday season is going to be a real battle, as we highlighted yesterday, and Amazon is looking to throw the first punch by already offering “Black Friday” deals on their site. Only 81 shopping days left!!
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