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Daily QuickWit (1/5) – Top Retail News of the Day

Here are the top retail stories of the day that we are talking about, and apologies in advance for getting Rick Astley stuck in your head…

Frito Lay back with the TikTok RickRoll

Rick Astley is back starring in a Frito-Lay’s campaign featuring his song that clearly we will never be able give up. The “New Year, New You” spot highlights his hit song and instead of giving up things for New Year’s, consumers can lean into what they love, including their favorite snacks. The commercial debuted on Dec. 25, but the new iteration is a contest and TikTok tie-in that give consumers opportunities to interact with the campaign’s theme and music. Fans can visit www.NeverGonnaGiveItUp.com through Feb. 27 to share what they aren’t giving up and for a chance to win $1,000. 

Walmart to bring in-home delivery to 30M Households

The last mile dilemma continues, and it looks like the biggest retailer is starting to take matters into its own hands. Walmart announced on Wednesday it plans to expand its in-home delivery service from 6 million U.S. households to 30 million by the end of 2022. In order to scale this, the retailer said it will hire more than 3,000 associate delivery drivers — a newly created role — this year and also build out a fully electric fleet of delivery vans. 

Catalina partners with PlaceIQ

Catalina and PlaceIQ will be bringing location-driven planning, measurement and attribution to CPG retailers. Catalina will use PlaceIQ’s Firehose Visits product to enhance its measurement, audience creation and analytics offerings. PlaceIQ will extend its large Point of Interest (POI) database to include over 30,000 custom locations to support Catalina’s growing out-of-home and place-based media service.

PlaceIQ’s location-based data combined with Catalina’s shopper transaction data and shopper panel data will enable advertisers to reach more precise audiences, optimize offline and online media engagement across channels, and deliver real-world ROI on a brand campaign’s performance.

Why do consumers opt in or opt out of branded smartphone messages?

Spoiler alert, it’s exactly what we all do – sign up and get the discount and then opt out of the communications off. But there is a bit more, as depending on the brand (and likely the initial experience) many consumers are willing to keep the communications on to learn about future sales, product offers, etc. Just like anybody who has launched a product, it’s relatively easy to drive that first trial via promotions but it’s a sign of how good your product is when you get repeat.

 

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