It’s Thursday and here are the top stories we are talking about this afternoon; highlighted by rebranding and packaging changes from some big CPGs and a handful of big leadership changes and recognition. Happy Reading!
M&Ms is updating its branding to put a larger emphasis on inclusivity and belonging. The effort was done in partnership with creative agency BBDO New York, design shop Jones Knowles Ritchie and public relations firm Weber Shandwick. The Mars Wrigley line’s ampersand will be used more prominently, doubling as a point of connection between the two Ms and a symbol of how the brand can unite people. M&Ms mascots are getting a modernized look as well, with makeovers drawing out their “nuanced personalities” in a celebration of self-expression. M&Ms color palette and a mix of candies in different shapes and sizes will receive greater attention to demonstrate how society is more fun together, while marketing will focus more on unifying messages while preserving M&Ms established sense of humor.
The packaging redesign covers Coca-Cola’s flavored products and their zero-sugar counterparts. The Flavors line includes Cherry, Vanilla and Cherry Vanilla products. Full-color cans will correspond to single flavors, while stacked colors will mean dual flavors. In addition, full-sugar drinks will have a bold Coca-Cola logo in white while zero sugar drinks will have the logo in black.
SpartanNash has named Bennett Morgan as senior vice president and chief merchandising officer, the grocery retailer and wholesaler said in a press release Tuesday. He was formerly a category leader for Amazon’s Fresh stores and oversaw produce, protein and center store products.
Also Tuesday, The Raley’s Companies said it promoted Jen Warner to president of the Raley’s operating division, a role in which she will oversee the privately held retailer’s Raley’s, Bel Air, Nob Hill Foods and Raley’s ONE Market banners in California and Nevada.
In addition, Midwestern grocer Coborn’s said last week it has appointed Chief Operating Officer Dave Meyer as president.
The 24-year company veteran and now chief merchandising officer, has played a central leadership role in the strength and durability of Target’s merchandising. The official announcement of Sando’s elevation to the role of chief merchant for all of hard lines and soft lines last February described her as “one of the industry’s most skilled merchants, known for her eye for trend, curation and anticipating guests’ needs across Target’s multi-category assortment.”