1. Trends & External Forces

Cross-Shopping Trends in Bathroom Renovation

Since the start of 2022, there has been an overall decline in the share of bathroom renovation customers who purchase across various subcategories at the same retailer. Menards and Walmart have experienced the most significant declines – each merchant’s share of cross-category shoppers has nearly halved since the start of 2022. 

This implies that today’s consumers are focused on specific areas and opt for targeted improvements rather than comprehensive overhauls. As a result, businesses should consider tailoring their products and services to cater to these evolving preferences.

Customers Purchasing from Multiple Bathroom Renovation Sub-Categories
United States Online and B&M Sales

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