1. Trends & External Forces

Crises Lead to Increased Focus on Brand Safety

WorldMediaGroup Crises and Brand Safety Approaches Apr2021

With an ongoing pandemic, the pervasiveness of fake news and an emphasis put on diversity and inclusion, advertisers, media owners and agencies are having a look at brand safety and the changes they have to make during this time. Here are some of the approaches they are using, per a report [pdf] from World Media… Read More »

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