1. Media & Marketing

Creators can be a full-funnel marketing tactic, Snap study finds

Written by Posted on Less than 0 min read

Conducted with OMG, the study touts Snapchat’s creator ecosystem at a time when TikTok’s future in the U.S. remains undetermined.

View Original Article
Member since
Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email newsletter, website, and app cover topics such as marketing technology, advertising creative, social media, video marketing, analytics and measurement, mobile marketing, and more. Marketing Dive is a leading industry publication operated by Industry Dive. Our business journalists spark ideas and shape agendas for 11+ million decision-makers in the most competitive industries.
Do you like MarketingDive's articles? Follow on social!

More from MarketingDive

  1. Media & Marketing

Amazon shores up stronger CTV position with Complete TV solution

The new tool utilizes Amazon’s real-time data insights to maximize a campaign’s reach and frequency across linear and streaming channels. View Original Article Data & Insights Marketing: Broadcast Marketing: Digital Media Streaming Amazon MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and […]
< 1 min read
0
  1. Channel: Ecommerce & Digital

M&Ms celebrates (almost) Super Bowl champions with diamond-encrusted ring

As part of its big game push, the candy brand is giving three NFL Hall of Famers rings fit with factory-made diamonds forged from peanut butter. View Original Article Amazon Holiday & Events MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and […]
< 1 min read
0
  1. Trends & External Forces

Will 2025 be a year of contradictions? Here’s what the numbers say

In 2024, fragmented privacy laws, AI use and an uncertain financial landscape disrupted the marketing landscape, and next year isn’t looking any easier. View Original Article Technology & Innovation Government Predictions and Forecasts Trends: Marketing Trends: Finance AI Results & Investment MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight […]
< 1 min read
0
  1. Uncategorized

Campaign Trail: Samsung unleashes interns on a tablet in metatextual ad

Instead of the usual spec-focused spot, BBH USA parodied the creative process to promote the ​​Galaxy Tab S9 Series. View Original Article MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email newsletter, website, […]
< 1 min read
0
  1. Technology & Innovation

Moët Hennessy on balancing generative AI hype with luxury expectations

Everything from programmatic to virtual influencers could be impacted by the emergent tech, executives said at Advertising Week New York. View Original Article Marketing: Digital Media Technology & Innovation AI Executives MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends […]
< 1 min read
0
  1. Partnerships & Alt Profit

Why Autodesk’s 2028 Olympic deal is not ‘your mom’s brand partnership’

CMO Dara Treseder explained how being the Official Design and Make Platform of the Los Angeles games will drive business results for both parties. View Original Article Executives Partnerships Dept. Nonfood Predictions and Forecasts Dept. Toys & Games MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight […]
< 1 min read
0
  1. Trends & External Forces

Advertisers will ramp up spend on creators in 2024, IAB forecasts

Growth in digital video consumption is being driven by consumer interest in creator content, per a new report from the IAB and TalkShoppe. View Original Article Consumers Predictions and Forecasts Streaming MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and […]
< 1 min read
0
  1. Media & Marketing

IAB: Digital video advertising KPIs shift, with business outcomes on top

A new report underpins a broad shift toward performance marketing, though two-thirds of video buyers still encounter measurement challenges. View Original Article Streaming MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email newsletter, […]
< 1 min read
0
  1. Corporate Strategy

Chili’s CMO on brand’s winning value message and evolving data strategy

Swipes at fast food competitors over rising prices, including through a retro video game, helped boost Chili’s same-stores sales by 14%.  View Original Article Executives Strategy Brick and Mortar Data & Insights Dept. Grocery MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful […]
< 1 min read
0
  1. Channel: Ecommerce & Digital

Amazon launches AI-powered video ad generator ahead of holidays

Gellé Frères, a French skincare marketer, has already been testing the tool that can convert a single product image into multiple videos.  View Original Article Amazon AI Technology & Innovation Holiday & Events MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news […]
< 1 min read
0
  1. Media & Marketing

Amazon misses on ad sales while Prime Video push ramps up

The company’s advertising growth rate decelerated in Q2 but Prime Video was in focus following the streamer’s debut upfronts pitch. View Original Article Amazon Streaming Editor's Choice MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily […]
< 1 min read
0
  1. Trends & External Forces

Why Google Shopping turned holiday gift-giving into a game show

A campaign around the friendly competition of gifting also includes ads with Dwayne Wade and Gabrielle Union and Charli XCX and Troye Sivan. View Original Article Associates Competition Holiday & Events Google MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and […]
< 1 min read
0
  1. Retailer Media

Why Home Depot is turning to DIY as its retail media network scales up

Executives at Advertising Week detailed how the home improvement retailer added a self-service offering to Orange Apron Media. View Original Article Executives Marketing: Retail Media Home Depot MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. […]
< 1 min read
0
  1. CPG: Food

Ritz-Carlton artfully depicts guests’ self-enrichment journeys in brand refresh

The heavily symbolic “Leave Better” pushes against hotel advertising tropes and follows a wide-ranging digital overhaul for the luxury chain. View Original Article Mondelez MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email […]
< 1 min read
0
  1. Uncategorized

Lay’s time-loop ads inspired by ‘Groundhog Day’ take over ABC

Spots appearing 75 times on Feb. 2 star Stephen Tobolowsky, who plays Ned in the comedy classic, as he repeatedly goes through the checkout line. View Original Article MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The […]
< 1 min read
0
  1. Data & Insights

Campaign Trail: Palo Alto Networks equips Keanu Reeves with AI-powered weapons

The cybersecurity firm recruited a Hollywood team to prove that B2B marketing doesn’t have to mean “business-to-boring.” View Original Article AI Technology & Innovation MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email […]
< 1 min read
0
  1. Media & Marketing

E.l.f. empowers women at Indy 500 with racetrack-themed ‘Lip Oil Change’

The activation features a pit crew of “glow-up” artists and will be supported with a Snapchat AR lens, Twitch livestream and Roblox experience.  View Original Article Dept. Fuel Marketing: Social Media Gaming MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends […]
< 1 min read
0
  1. Uncategorized

Mastercard helps Lady Gaga fans sow ‘Mayhem’ in music culture play

A tie-up with Gaga around her eighth studio album saw the payments marketer unveil the singer’s latest single around the Grammy Awards. View Original Article MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily […]
< 1 min read
0
  1. Media & Marketing

Google ad revenue resilient as company contends with cookie, AI transitions

A chaotic rollout for AI Overviews in search didn’t hurt advertiser demand in Q2, though YouTube missed analysts’ growth expectations. View Original Article AI Marketing: Social Media Technology & Innovation Google MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends […]
< 1 min read
0
  1. Retailer Media

Top takeaways from Advertising Week 2023 marketers need to know

From rebrands and retail media to identity and ad fraud — plus plenty of Taylor Swift — here are the biggest lessons from the annual gathering. View Original Article Marketing: Retail Media Legal & Criminal MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most […]
< 1 min read
0
Next