Dive Brief

Revenue declines and a 44% drop in demand creation may indicate it’s time to divest the brand, according to BNP Paribas.

A stone building with a Converse storefront on the street level.

A Converse storefront. The brand’s parent company, Nike, is in the midst of a turnaround.

The image by Jörg Zägel is licensed under CC BY-SA 3.0