1. Department: Food

Corner Bakery Partners with Dannon Yogurt too Drive Sales

Corner Bakery has had very good food marketing leaders that developed long term branded messaging strategy that edified brand relevance with consumers over time building top line sales and bottom-line profits. 

With an eye on both customer relevance and new product development Corner Bakery entered into a partnership that will drive new electricity into its brand messaging, according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.

Johnson stated “that in my minds-eye the new electricity must be very efficient for the supply chain and includes such things as; corporate partnerships, fresh foods, menu development, online ordering, delivery, self-driving cars, plant-based foods, music, streaming, food sampling, toy’s, podcast, movies, cereal, developing brands, grocerant positioning, fresh food messaging, autonomous delivery, cashier-less retail, plates, glasses, cash-less payments, digital hand-held marketing.

All food and beverage retailers to survive the next generation of retail must embrace the artificial intelligence revolution while simultaneously embracing fresh food and beverages that are portable, fresh, with differentiation that is familiar not different and this fits that bill according to Johnson.

Now Corner Bakery has a few of its most popular menu items with Dannon Yogurt. Guests can enjoy a bright start to their mornings, or a delicious, anytime snack, with these three delightful offerings:

1.       Berry & Almond Overnight Oats – Rolled oats, Dannon Vanilla Yogurt, apple, banana, dried currants, dried cranberries, toasted almonds, strawberry and blueberry.

2.       Apple & Banana Overnight Oats – Rolled oats, Dannon Vanilla Yogurt, apple, banana, dried currants and dried cranberries.

3.       Fresh Yogurt & Berry Parfait – Granola, Dannon Vanilla Yogurt and seasonal berries.

The ‘halo’ of better for you extend to pricing as well, so, to celebrate the brands’ collaboration, Corner Bakery is offering $2 off the Berry & Almond Overnight Oats, Apple & Banana Overnight Oats and Fresh Yogurt & Berry Parfait to guests through March 28th. For offer details and participating locations, visit cornerbakery.com/dannon-2021. You can also enjoy your Overnight Oats or Parfait in-cafe, or order online for safe and convenient pick up or delivery.

Donna Josephson, senior vice president and chief marketing officer of Corner Bakery, stated, “We are always working to craft the highest-quality food possible, and Dannon is the perfect partner for helping us achieve that objective,”… “Dannon Yogurt is certified gluten-free and provides essential nutrients, such as protein and calcium, as part of a healthy lifestyle. Plus, it’s delicious! We’re excited to team up with another incredible brand to offer our guests the quality they deserve.” How are you extending brand relevance?

Do your food marketing ideations look more like yesterday than tomorrow? Interested in learning how our Grocerant Guru®can edify your retail food brand while creating a platform for consumer convenient meal participationdifferentiation and individualization?  Email us at: Steve@FoodserviceSolutions.us or visit: us on our social media sites by clicking one of the following links: FacebookLinkedIn, or Twitter

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