1. Shopper & Customer

Consumer sentiment declines as price sensitivity persists

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Dive Brief

Consumers are tightening their purse strings and prioritizing essentials while cutting back on discretionary goods.

Published Sept. 8, 2025

A person browses an aisle of toys.

People shop at a Manhattan retail store on July 15, 2025, in New York City. Consumers are looking to start their holiday shopping earlier to avoid high markups, McKinsey found.

Spencer Platt via Getty Images

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