1. Channel: Convenience

Circle K Grocerant Niche Fresh Food Fast Drives Growth

 

Foodservice Solutions® team of experienced, executive, experts have worked with, inspired, and developed grocerant niche meals and meal components with companies from Australia, Malaysia, Switzerland, France, England, Italy, Canada, and the United States as industry insiders and regular readers of this blog know.

Global companies the ilk of Alimentation Couche-Tard Inc., the parent company of Circle K, have taken notice. Now Circle K will elevate and expand the implementation wave of its “Fresh Food, Fast” foodservice concept as part of its evolution into a more innovative and differentiated retailer. 

The fast is grocerant niche Ready-2-Eat and Heat-N-Eat fresh prepared is the leading contributor to growth in within every sector of food retail today. Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions® stated “grocerant niche meals and meal components will continue to be the leading driver of foodservice growth for the next 7 years.”

Circle K has hit its target of 1,500 locations in the United States last fall with the Fresh Food Fast grocerant niche platform, the second wave of implementation will expand the program to 3,000 more stores throughout North America during fiscal 2022.

President and CEO Brian Hannasch, stated, “Our focus on ease, safety and the quality of the offer are clearly resonating with our customers, and I am pleased that we are meeting our food-development goals despite the challenges of the pandemic,”.

Yes, the Fresh Food, Fast program saw an early delay due to the onset of the COVID-19 pandemic, as Couche-Tard did not consider it prudent to conduct training at the time or allow food sampling. Once the rollout began, the retailer set an initial target of 1,500 installations for the 2020 calendar year. 

So, since then, Couche-Tard has seen consistently positive results at stores with the program compared to control stores in the same markets that do not offer it.

Hannasch, continued, “We’re continuing to improve and simplify the offer,”. “And our focus remains on quality and the ease of the offer, both for the customer and for our store team members.”

Global leaders lead, so in addition to bringing the program to 3,000 more stores throughout North America, the company plans to develop the Fresh Food, Fast concept as a platform for future growth at its stores in Europe. This will include introduction of a self-service option that adds grab-and-go elements to the freshly prepared offers available in the stores.

Customer relevance matters, another significant step taken in Couche-Tard’s “innovation journey” during the third quarter was the opening of its first frictionless store: Couche-Tard Connect. The fast is the consumer is dynamic not static and companies must be as well.

In order to meet or beat customer expectations for fresh food fast all food retailers must integrate technology into their platforms according to Johnson, who stated, “technology and fresh food go hand in hand, in our digital world.

For international corporate presentations, regional chain presentations, educational forums, or keynotes contact: Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions.  His extensive experience as a multi-unit restaurant operator, consultant, brand / product positioning expert, and public speaking will leave success clues for all. For more information visit GrocerantGuru.com, FoodserviceSolutions.US or call 1-253-759-7869


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