1. Trends & External Forces

Cinnaholic Plant-Based Ingredients Drive Growth

 

How does your brand spell success?  At Cinnaholicthe halo of ‘better-4-you’ is all about plant-based ingredients. According to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions® brands that elevate messaging around the halo of ‘better-4-you’ garner trail and adoption faster than those that do not.

Hand held food for immediate consumption is at the center of all 67.9% of all restaurant transactions, according to the NPD Group.  Regular readers of this blog know that, Cinnaholic, is the brand that sparked a nationwide love affair with gourmet cinnamon rolls on ABC’s hit show, Shark Tank, is accelerating its expansion plans and is set to open 20 new locations across the country this year and another 80 locations by 2025.

Now with 54 locations open and 60 in development, Cinnaholichas earned a loyal fan following, setting itself apart as a “better-for-you” option exclusively using plant-based ingredients without sacrificing taste. The brand has set its sights on targeted franchise growth, zeroing in on key markets throughout the United States.  

Spencer Reid, President of Cinnaholic, stated, “Our franchise model has proven successful time and time again and we are excited to continue the momentum as we look to excel growth,” … “Last year was extremely successful year in terms of franchise development and systemwide gross sales growth overall by of 29%, further emphasizing Cinnaholic as a brand with incredible staying power.”

That’s right, Cinnaholic has set itself apart as a “better-for-you” option exclusively using plant-based ingredients without sacrificing taste. Its variety of frosting and topping options make each customer experience truly unique, appealing to sweet-toothed dessert lovers across North America. The brand also provides online pick-up and third-party delivery, catering services, serving sweet treats for events large and small from birthday or office parties to baby showers and weddings. Customers can expect nothing less than the highest quality ingredients, as the plant-based, vegan bakery franchise was founded upon a commitment that all ingredients must be animal-free and free of dairy, lactose, eggs and cholesterol.

In addition to low startup costs and manageable operations, franchise owners are provided extensive corporate training as well as real estate, construction, operations, marketing and grand opening support, making for a truly sweet franchise opportunity. This high performing business model has made Cinnaholic a highly sought-after franchise brand.

New business is driving growth and works well in upscale lifestyle centers, major city centers and near college campuses. A notable contributor to franchisees’ success is the relatively low cost of owning and operating a Cinnaholic location, specifically the small footprint (around 1,000 square feet) and low food and labor costs.

Are you ready for some fresh ideations? Do your food marketing ideations look more like yesterday than tomorrow? Interested in learning how our Grocerant Guru® can edify your retail food brand while creating a platform for consumer convenient meal participationdifferentiation and individualization?  Email us at: Steve@FoodserviceSolutions.us or visit: us on our social media sites by clicking one of the following links: Facebook,  LinkedIn, or Twitter

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