1. Channel: Grocery

Chobani drives CTV ad outcomes via Albertsons, NBCU data collaboration

Written by Posted on Less than 0 min read

Albertsons Media Collective and NBCUniversal are working to provide closed-loop measurement that bridges connected TV ads and retail performance.

View Original Article
Post Views: 91
Member since
Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email newsletter, website, and app cover topics such as marketing technology, advertising creative, social media, video marketing, analytics and measurement, mobile marketing, and more. Marketing Dive is a leading industry publication operated by Industry Dive. Our business journalists spark ideas and shape agendas for 11+ million decision-makers in the most competitive industries.
Do you like MarketingDive's articles? Follow on social!

More from MarketingDive

  1. Media & Marketing

Jif’s new campaign reworks logo to go beyond peanut butter and jelly

Developed by PSOne, “Every Jif’ing Thing” sets peanut butter snacking occasions to a remix of classical epic “O Fortuna.” View Original Article Marketing: Brand Post Views: 77 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. […]
< 1 min read
0
  1. CPG: Food

Kraft Heinz hikes marketing spend 37% as turnaround takes shape

The CPG giant highlighted innovations like its new protein-packed Kraft Mac & Cheese and a five-year sponsorship deal with the NFL.  View Original Article Dept. Dairy KraftHeinz Post Views: 50 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping […]
< 1 min read
0
  1. CPG: HBC

Old Spice reworks Boyz II Men song for sequel to clingy moms campaign

A new iteration of the P&G brand’s oddball “Mom Song” creative has an R&B twist and promotes a Swagger Signature Scent Control system. View Original Article Procter & Gamble Post Views: 46 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and […]
< 1 min read
0
  1. Channel: Home Improvement

Why Lowe’s wants content creators in its network to pitch product ideas

CMO Jen Wilson explains how the home improvement retailer’s program is evolving from content to curation to creation with partners like MrBeast. View Original Article Executives Lowes Post Views: 59 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping […]
< 1 min read
0
  1. CPG: Food & Bev

Sprite reclaims NBA soft drink sponsorship in blow to PepsiCo’s Starry

Starry held the title effectively since its launch in 2023 while Sprite has stayed active in basketball culture, including through “Obey Your Thirst.” View Original Article Coca Cola Dept. Beverage PepsiCo Post Views: 66 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful […]
< 1 min read
0
  1. ESG

Campaign Trail: Hennessy stirs up social with LeBron’s latest decision

The cognac brand remade the NBA legend’s 2010 “Decision” — a reminder that “you can’t make an omelet without breaking some eggs.” View Original Article Dept. Dairy ESG and CSR Post Views: 89 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news […]
< 1 min read
0
  1. Media & Marketing

PubMatic: Our Nvidia partnership is paying off

AI has helped the ad-tech company’s automated programmatic ad buying deliver results up to five times faster than traditional systems. View Original Article AI Marketing: Digital Media Technology & Innovation Post Views: 101 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news […]
< 1 min read
0
  1. Shopper & Customer

Campaign Trail: Yeti spells out consumer passions with four-letter words

Made with Wieden + Kennedy Portland, the new brand platform reworks Yeti’s block-type logo into passions and pursuits beyond hunting and fishing. View Original Article Consumers Marketing: Brand Post Views: 51 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends […]
< 1 min read
0
  1. Media & Marketing

Sociable: Snapchat brings Perplexity AI to inboxes

Early next year, Snapchatters will be able to pose questions to the conversational chatbot directly in the Chat interface.  View Original Article AI Marketing: Social Media Marketing: Voice Technology & Innovation Post Views: 67 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful […]
< 1 min read
0
  1. Corporate Strategy

Foot Locker reinforces role in sneaker culture with new brand platform

CMO Brett O’Brien digs into the retailer’s “It Always Will Be Foot Locker” creative, which arrives as the business begins to turn around. View Original Article Executives Post Views: 58 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping […]
< 1 min read
0
  1. Uncategorized

Under Armour teams with ‘Heated Rivalry’ star for new campaign

François Arnaud is the brand’s latest ambassador and teases its HeatGear franchise in the “For When It’s Hot” effort. View Original Article Post Views: 52 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily […]
< 1 min read
0
  1. Department: HBC

How Amika’s marketing aims to make prestige hair care more approachable

CMO Nilofer Vahora explains how a new social-forward campaign leverages the stylist-client relationship to speak “shoulder to shoulder” with consumers. View Original Article Consumers Dept. HBC ESG and CSR Executives Post Views: 53 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news […]
< 1 min read
0
  1. Holiday & Events

Uber debuts first national holiday ad as focus on suburbs grows

“Close” packs an emotional punch, showing a traveler reflecting on a complicated relationship with her father on a ride home from the airport. View Original Article Holiday & Events Post Views: 59 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and […]
< 1 min read
0
  1. Data & Insights

Will ChatGPT ads become a meaningful part of the performance media mix?

Questions remain around whether LLM ads can be evaluated with the same rigor as the rest of advertisers’ media plans, writes AppFlyer’s Brian Quinn. View Original Article AI ChatGPT Post Views: 60 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping […]
< 1 min read
0
  1. CPG: Beverage

How Coca-Cola’s World Cup marketing is ‘de-averaging at scale’

North America CMO Shakir Moin explains how the soda giant is fostering hyper-personalized consumer engagement around a global opportunity. View Original Article Coca Cola Consumers Dept. Beverage Executives Marketing: Direct & Personalization Post Views: 83 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most […]
< 1 min read
0
  1. Media & Marketing

E.l.f. Cosmetics first to test Twitch’s new livestream shopping ads

A new integration powered by Amazon Ads’ retail media data is meant to drive “more measurable business outcomes” for E.l.f. on the platform.  View Original Article Amazon Data & Insights Marketing: Retail Media Marketing: Social Media Post Views: 82 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and […]
< 1 min read
0
  1. Uncategorized

CMOs must rethink entry-level talent as AI alters marketing needs: Gartner

Many marketers will be able to eliminate bottom-rung roles by 2030, but the researcher recommends handing new hires greater responsibility instead. View Original Article AI Insight Providers Predictions and Forecasts Technology & Innovation Post Views: 33 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the […]
< 1 min read
0
  1. Corporate Strategy

The CMO-CFO relationship: Here’s what the numbers say

Less than a quarter of marketers are completely aligned with their CFO regarding metrics and budgets, according to new research. View Original Article Executives Technology & Innovation Post Views: 68 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping […]
< 1 min read
0
  1. Technology & Innovation

Coach expands gaming footprint with The Sims virtual fashions

Wearable items with 65 print and color variations will be available for free to players, allowing for the creation of hundreds of different looks. View Original Article Gaming Post Views: 60 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends […]
< 1 min read
0
  1. Department: Beverage

Why Recess is rethinking Dry January as drinking trends toward moderation

The functional beverage brand is championing balance — not abstinence — in a campaign that spans print, out-of-home, influencers and other channels. View Original Article Dept. Beverage Marketing: OOH Post Views: 77 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and […]
< 1 min read
0
Next