1. Agencies & Vendors

Chief creative officer role proliferates inside brands. Are agencies losing out?

Appointing a CCO could mean smaller budgets for outside services providers, but companies pushing creative directorship internally have risks to consider.

View Original Article
Do you like MarketingDive's articles? Follow on social!
Comments to: Chief creative officer role proliferates inside brands. Are agencies losing out?

    Your email address will not be published. Required fields are marked *

    Attach images - Only PNG, JPG, JPEG and GIF are supported.