Shopper & Customer

Articles about shoppers and shopping trends,

  1. Shopper & Customer

Home Depot ‘Retool Your School’ Program Awards Nearly $3 Million to 42 HBCUs

For the 15th year, The Home Depot has awarded grants for campus improvements to Historically Black Colleges and Universities (HBCUs) as part of its Retool Your School program. This year’s nearly $3 million donation will be divided among 42 HBCUs, with Albany State University, South Carolina State University and Paine College each receiving $150,000 as […]
2 min read
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  1. Shopper & Customer

Lucozade’s major new masterbrand platform unveiled

New adverts for Lucozade unites all three sub-brands in one campaign. Marking the biggest relaunch in Lucozade’s history, the brand has unveiled a new masterbrand platform set to supercharge sales of its drinks across the UK market. Encompassing TV advertising, social, in-store activation, consumer sampling… This story continues at Lucozade’s major new masterbrand platform unveiled […]
< 1 min read
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  1. Shopper & Customer

Levi Strauss & Co. Hires New Chief Commercial Officer to Drive DTC Transformation

Levi Strauss & Co. (LS&Co.) has appointed Gianluca Flore as its new EVP and Chief Commercial Officer, effective July 29, 2024. Flore will report directly to President and CEO Michelle Gass and will support all Levi’s commercial operations and global channels, including stores, ecommerce and wholesale. “I am delighted to welcome Gianluca to LS&Co. at […]
2 min read
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  1. Shopper & Customer

Crafting authentic narratives: why storytelling matters in brand PR for lifestyle retailers

According to statistics, the global lifestyle retail market is forecast to reach $10.06 billion by 2027. So standing out in such a competitive marketplace requires more than eye-catching visuals and competitive prices. Instead, lifestyle retailers need to connect emotionally with customers to foster a sense of community and belonging; this is where storytelling plays a […]
4 min read
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  1. Shopper & Customer

Andrea Harrison leaves CVS

WOONSOCKET, R.I. — CVS vice president of merchandising for beauty and personal care Andrea Harrison has left the company for “a new opportunity,” she wrote on LinkedIn. After 19 years with CVS, “it was a bittersweet departure with so many memories and so hard leaving an amazing team,” she wrote. “There are more people to […]
< 1 min read
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  1. Shopper & Customer

The Shopping Trend Rewriting The Retail Sales Playbook

Are you ready to level up your game, whether you’re hustling on your personal trade or enticing customers with irresistible mystery boxes? It’s time to break the mold and think outside the box to draw in that crowd! Join us this week as we dive into a strategies for boosting traffic, uncovering the latest trends […]
3 min read
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  1. Shopper & Customer

Waitrose Reacting is not Enough CEO’s Need to Lead with Relevance

  Focusing on the consumer is a success clue no CEO can overlook. Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions® believes that reshuffling the chains in the executive office makes little sense unless the focus shifts away form hot button short term tactics to a customer focused strategy that evolves with consumers […]
4 min read
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  1. Shopper & Customer

Emotion-Informed GenAI: Making Your Marketing Content More Human

Emotions are central to how we engage, communicate with, and react to our world, motivating our behavior and deepening our interactions. Brands that lean into the intricacies of human emotions are proven to generate more sales and loyalty. According to McKinsey, 76 percent of consumers reported that receiving personalized communications was a top factor in […]
3 min read
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  1. Shopper & Customer

Consumer spending boost predicted for second half of the year 

Grocery spending, up just 2.7%, recorded its slowest growth since September 2022, due to falling food price inflation, which reached its lowest level (5.0%) since January 2022, according to Barclays. Despite this, concerns about general inflation have risen to 87%, after hitting a record low… This story continues at Consumer spending boost predicted for second […]
< 1 min read
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  1. Shopper & Customer

March 2024 Retail Metrics are in!

March 2024 Retail Metrics: In this week’s Retail Traffic Trends, we are breaking down the month of March to see how each industry performed to start the year. After the highs of February, both the furniture and mattress industry struggled to keep up with the previous month. Join us as we analyze the trends, shifts, […]
2 min read
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  1. Shopper & Customer

3 Social Impact Tools for Retail Leaders

In today’s retail landscape, success extends far beyond profit margins and market share. Increasingly, consumers are looking to align their purchasing decisions with their personal values, driving the need for retailers to incorporate social impact initiatives into their business strategies. When I audit companies, they often show me their CSR and sustainability report where I […]
2 min read
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  1. Shopper & Customer

AI Still Needs Human Insight to Shape the Retail Experience

In 2024, the most forward-thinking and innovative retail organizations will recognize that it’s a must to blend intelligent human insight and artificial intelligence (AI). It will become clear that unless an organization can find a way to unify the two across virtually every aspect of their business, it will suffer the consequences across both the […]
2 min read
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  1. Shopper & Customer

Case Studies of Successful Retail Product Launches: Lessons Learned

Retail product launches are an essential aspect of the business world, especially in the retail sector. It’s a crucial step to introduce new products or services to potential customers and generate sales. However, launching a retail product is not as simple as it sounds; it requires careful planning, execution, and continuous improvement. That’s why it’s […]
3 min read
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  1. Shopper & Customer

Mega bites In focus: Savoury snacking

An evergreen and resilient category, crisps, snacks and nuts is worth more than £4.29bn in retail sales value across the UK and is growing by 12.5% year on year. It is especially important to independent convenience stores as, on average, consumers snack more than five… This story continues at Mega bites In focus: Savoury snacking […]
< 1 min read
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  1. Shopper & Customer

Inside Westfield Century City’s Infrastructure Supporting Experiential Retail

Now embarking on its 60th year in business, Westfield Century City has become a beloved Los Angeles institution — one that has evolved alongside its broad demographic of Angelenos. It is this broad demographic, and its fast-evolving behaviors and expectations, that has inspired the team to invest more thoughtfully into events, experiential retail and activations […]
5 min read
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  1. Shopper & Customer

February 2024 Retail Metrics are in!

February 2024 Retail Metrics: In this week’s Retail Traffic Trends, we are breaking down the month of February to see how each industry performed to start the year. After a lackluster January, the furniture sector saw a remarkable uptick in daily revenue, surging by 32%. Meanwhile, the mattress industry experienced heightened activity, with a 50% […]
3 min read
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  1. Shopper & Customer

Bojangles New Spin On the Hot Dog with New ‘Bo’s Bird Dog’ Works

  Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions® stated, for consumers to adopt a new menu item with gusto, the menu items should not be completely new and different, it should be familiar but with a twist.  Bojangles ‘Bo’s Bird Dog’, is just hat and will be a hit.  Bojangles’ new hand-held […]
3 min read
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  1. Shopper & Customer

The Rise of the Online Marketplace in Home Improvement

The home improvement industry is at a crossroads, shaped by a digital landscape that continues to grow exponentially. In the first half of 2024, this sector has seen a significant transition to online sales, which now account for 37% of the industry’s total market share. It’s a pivot that reflects the broader narrative of our […]
3 min read
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  1. Shopper & Customer

Coach Sues Gap for Selling T-Shirts With the Word ‘COACH’

Luxury retailer Coach and its parent company are suing Gap Inc., alleging its Old Navy brand sold T-shirts with the word “COACH” printed on them in capital letters. In a lawsuit filed April 3 in the United States District Court for the Central District of California, lawyers for Tapestry, Inc., which includes brands Coach, Kate […]
< 1 min read
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  1. Shopper & Customer

Wayfair Exec on its Expansion Into Brick-and-Mortar Retail

While at Shoptalk in Las Vegas last month, Editor-in-Chief Joe Keenan interviewed Liza Lefkowski, vice president of proprietary brands and retail at Wayfair, an e-commerce furniture and home goods company. During their conversation, Lefkowski discusses her role within the company, the cross-channel behaviors she’s seeing from Wayfair’s customers, improving the customer experience through cross-channel touchpoints, […]
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  1. Shopper & Customer

February Sales Signal change is coming

What began during the pandemic as a solution for customers navigating the absence of in-store shopping and fitting rooms has evolved into a significant logistical challenge. As we reported on last week, February sales in the furniture, mattress, and footwear industry saw some impressive improvement compared to last year. But these improvements are overshadowed by […]
2 min read
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  1. Shopper & Customer

AI Still Needs Human Insight to Shape the Retail Experience

In 2024, the most forward-thinking and innovative retail organizations will recognize that it’s a must to blend intelligent human insight and artificial intelligence (AI). It will become clear that unless an organization can find a way to unify the two across virtually every aspect of their business, it will suffer the consequences across both the […]
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  1. Shopper & Customer

Toy maker MGA Entertainment launches DTC website

The company aims to bring its top brands, including L.O.L. Surprise!, Little Tikes and Bratz, under one online storefront. Dive Brief: Toy retailer MGA Entertainment announced Tuesday the launch of The MGA Shop website as a way to bring all its top brands under one storefront. Major retailers will continue to sell merchandise from its brands L.O.L. Surprise!, Little Tikes, […]
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