Shopper & Customer

Articles about shoppers and shopping trends,

  1. Shopper & Customer

Why Will Walmart’s ‘Pay by Bank’ Program Drive Customer Adoption and Save Millions in Service Fees?

  Walmart’s newly introduced “Pay by Bank” payment option is poised to make a significant impact on both consumer behavior and the company’s bottom line. As the retail giant seeks to streamline transactions and lower costs, this innovative payment method could lead to widespread customer adoption while helping Walmart save millions in service fees. Now […]
3 min read
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  1. Shopper & Customer

Utterly Butterly new on-pack promotion

Utterly Butterly offers shoppers a wing walking experience with new on-pack promotion. The on-pack promotion offers 25 winners an exclusive opportunity to fly with AeroSuperBatics, the world’s only aerobatic formation wing walking team. The wingwalking experience is worth over £500 per person. Utterly Butterly brand… This story continues at Utterly Butterly new on-pack promotion Or […]
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  1. Shopper & Customer

How to build a strong digital presence for your e-commerce business

When it comes to building a brand online, specifically in the e-commerce space, it can feel like an incredibly daunting task. It’s an oversaturated market in the digital realm and to ensure your business succeeds, you really need to ensure you stand out from the competition (and there’s a lot of competition!). There are a […]
4 min read
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  1. Shopper & Customer

Heidi Klum ‘Modelverse’ Lets Players Walk a Virtual Catwalk in Roblox

Supermodel Heidi Klum has launched Modelverse, a new digital fashion experience in Roblox. Developed in partnership with Supersocial, a creative studio that specializes in virtual world development, Modelverse gives gamers the chance to model in exclusive events inspired by VIP gatherings including award shows, high-fashion events and Klum’s renowned annual Halloween party. Players can tap […]
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  1. Shopper & Customer

What’s for Dinner: Convenient Meals for Today’s Families

  The age-old question, “What’s for dinner?” has evolved dramatically over the decades, shaped by societal changes and consumer demands. In a world where speed of service, affordability, portability, and dietary preferences take center stage, families today are more interested in finding meal solutions that satisfy everyone at the table without sacrificing quality or convenience, […]
5 min read
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  1. Shopper & Customer

Innovative Models for Improving Access and Visibility for Specialty-Lite and Retail Therapies

Today’s guest post comes from Timothy Nielsen, Vice President of Customer Success at AssistRx. Timothy discusses the affordability and patient journey challenges of specialty-lite products for patients, manufacturers, and health care providers. He explains how AssistRx’s Advanced Access Anywhere (AAA) solution streamlines processes for specialty-lite products and facilitates enrollment via a digital hub. To learn more, […]
2 min read
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  1. Shopper & Customer

Meta’s Quiet Election

Four years ago, ahead of the 2020 U.S. presidential election, Meta was in a different place. Its name was Facebook. Its CEO, Mark Zuckerberg, was donating hundreds of millions of dollars to election integrity efforts. Its outsized role in the 2016 U.S. presidential loomed ahead of another moment in the spotlight. And within months, it […]
4 min read
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  1. Shopper & Customer

Startup Stories: Ella d’Amato, Co-Founder and CEO (aka Chief Believer) at i love it

RTIH gets the lowdown on i love it from Ella d’Amato, the former interim CEO of online marketplace notonthehighstreet. RTIH: Tell us about yourself and i love it. Ella d’Amato: I grew up in Weymouth with six siblings and left school at 15. I spent time in hospitality, trained at a chiropractic clinic, and worked at […]
5 min read
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  1. Shopper & Customer

BFCM 2024: How E-commerce Businesses Can Prepare for Success

Just like how the Super Bowl is a day for sports enthusiasts or the re-release of a famous franchise movie is a treat for the fans, Black Friday and Cyber Monday (BFCM) is a tailor-made event for e-commerce businesses to boost revenue, attract new customers, and build brand loyalty.  As BFCM 2024 approaches in less […]
8 min read
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  1. Shopper & Customer

Abbot Ale announces giveaways for relaxing at home

Abbot Ale has launched the chance for consumers to win 100s of prizes that aim to enhance moments of relaxation at home when they buy selected can packs of the premium ale. Customers who purchase either a four or 10 can pack from their local… This story continues at Abbot Ale announces giveaways for relaxing […]
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  1. Shopper & Customer

Rebirth at Kohl’s: Retailer Brings Back Beloved Babies ‘R’ Us Registry

Expectant parents, rejoice! After announcing its new in-store partnership with Babies ‘R’ Us, Kohl’s is bringing back the retailer’s beloved baby registry. Expectant families can build, manage and share their wish lists with loved ones via Kohls.com or the Kohl’s App. When opening an account on the Baby Registry, consumers can confirm where gifts should […]
2 min read
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  1. Shopper & Customer

Stay Ahead: Digital Signage Revolution

In this week’s newsletter, we explore key strategies to enhance your operations. The NRF Foundation’s new customer conflict de-escalation training is equipping front-line employees with the skills to manage challenging situations and create a safer shopping environment. We also dive into the growing impact of digital signage, with over 60% of retailers investing in technologies […]
3 min read
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  1. Shopper & Customer

Streaming TV Media – CTV’s Latest with Roku’s Jake Piasecki

The CPGGUYS are joined in this episode by Jake Piasecki from none other than streaming TV and content leader Roku. The Roku team will be on the ground at Groceryshop in Las Vegas October 7th-9th to answer all your streaming TV questions. Drop Jake a note directly on LinkedIn to get in touch. Roku has […]
2 min read
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  1. Shopper & Customer

Aldi’s Growing Food Industry Influence

  Aldi’s Fan Favorites list has become a vital barometer for both the grocery industry and consumer trends. Why? Because the selections reflect emerging shopper preferences, and Aldi’s ability to act quickly on consumer feedback is a blueprint for others. Aldi fans voted to bring back Huntington Home Swedish Dish Cloths, but more importantly, this […]
3 min read
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  1. Shopper & Customer

How To Master Your Inventory Management On Shopify

Managing your Shopify inventory is essential if you want to keep your customers happy and run your business smoothly. If you think your inventory management needs improvement, this article offers some essential tips to help you optimize this important aspect of running your business on Shopify. Conduct Regular Inventory Counts First, it’s important to make sure […]
2 min read
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  1. Shopper & Customer

How to lead a SWOT analysis

Before planning where to go next, you must understand, “Where are we?” A deep-dive business review should take a 360-degree view to examine issues related to the marketplace, consumers, competitors, channels, and the brand. For the brand plan, summarize the factors driving the brand’s growth, the factors inhibiting the brand’s growth, the untapped opportunities, and the […]
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  1. Shopper & Customer

New Belgium, Athletic & Pabst Leaders On Reversing Beer Category Trends, Connecting with Younger LDA Consumers

An industry-wide effort is needed to reverse soft beer category trends, elevate the category and appeal to young legal-drinking-age (LDA) consumers, leaders from New Belgium, Pabst Brewing and Athletic Brewing shared during a discussion with consultant Amy Jo Martin as part of the general session of the National Beer Wholesaler Association (NBWA) Annual Convention in […]
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  1. Shopper & Customer

Why Branding Side Dishes for Takeout Matters

  Side dishes have long been an underappreciated part of the culinary landscape, often treated as a mere afterthought to the main course. However, in today’s competitive retail and restaurant market, branding a quality side dish as a standalone takeout option is a smart strategy that can drive unit sales, store sales, and boost brand […]
5 min read
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  1. Shopper & Customer

East Coast Port Strike Could Rekindle Inflation; NRF Calls for Presidential Action

The long-dreaded strike of East Coast ports by the International Longshoremen’s Association (ILM) against the United States Maritime Alliance (USMX) began at 12:01 a.m. ET today, raising concerns about the potential economic impact of a prolonged work stoppage. The union, which represents approximately 45,000 workers, has not gone on strike since 1977, when a walkout […]
3 min read
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  1. Shopper & Customer

How to plan with business outcomes in mind

If there’s a common thread in the big marketing stories of the last few years, it’s that wins and losses are measured in terms of business outcomes, not media consumption metrics. Of course, one doesn’t go without the other, but too many marketers are absorbed by what’s right in front of them—their media plans and […]
3 min read
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  1. Shopper & Customer

7 Tips on Creating a Strong Product Launch In-Store

As a product manufacturer, the success of your new product launch heavily relies on the brand experience you create for customers in-store with your retail partners. A strong brand experience not only helps in effectively promoting your products but also creates a lasting impression on your target audience. To help you achieve this, we have […]
3 min read
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  1. Shopper & Customer

Heineken UK unveils Halloween campaign

Heineken UK is offering retailers a suite of suitably ‘spooky’ Halloween POS materials which invite shoppers to ‘Meet the Chillers’. Halloween presents a significant opportunity for retailers to drive sales, and in previous years, sales of beer and cider reached £127m in the total off… This story continues at Heineken UK unveils Halloween campaign Or […]
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  1. Shopper & Customer

New Fanta Afterlife train campaign

Coca-Cola Europacific Partners (CCEP) has announced the launch of a new nationwide Beetlejuice Beetlejuice-inspired Fanta Halloween campaign that features the movie’s Afterlife Train. Out-of-home, digital and cinema advertising, and social media, will invite consumers to scan QR codes to board the Fanta Afterlife Train on… This story continues at New Fanta Afterlife train campaign Or […]
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  1. Shopper & Customer

How United Airlines’ Media Network Helped Univision Engage with Spanish-Speaking Travelers

The rise of retail media has inspired not just retailers but a whole raft of other businesses to launch their own media networks, drawing on their connections with consumers and commerce systems to introduce a new revenue stream. Among the entrants to the broader world of “commerce media” are ride-sharing services Uber and Lyft; BNPL […]
4 min read
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  1. Shopper & Customer

It’s all Content Experiences with Jonathan Phillips from Contentful

The CPGGUYS are joined in this episode by Jonathan Phillips (or JP), Senior Manager of Solution Engineering at Contentful. a company on the mission of ‘content : from anywhere to everywhere and to rapidly build experiences customers crave.’ Simply put, content is now a hot hot topic. This is episode 2, episode 1 with them […]
2 min read
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  1. Shopper & Customer

Ranked: The Fastest Shrinking Jobs in the U.S. (2023-2033F)

See this visualization first on the Voronoi app. Use This Visualization Ranked: Occupations With the Most Projected Job Cuts This was originally posted on our Voronoi app. Download the app for free on iOS or Android and discover incredible data-driven charts from a variety of trusted sources. As the economy shifts, the employment landscape changes. […]
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  1. Shopper & Customer

Adobe Predicts 8.4% Growth in Online Holiday Sales, Driven by Discounting

Adobe expects U.S. online sales to hit a record $240.8 billion this holiday shopping season (covering the period from Nov. 1 to Dec. 31), representing 8.4% growth year-over-year. Shopping on mobile devices also is expected to hit a new milestone, growing 12.8% YoY to contribute a record $128.1 billion, which would represent a 53.2% share of online spend this season […]
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  1. Shopper & Customer

Future of Marketing: Part One

Today, we’re kicking off a special two-part series answering your questions about all things marketing.  Scott puts on his professor hat and answers your questions surrounding common marketing misconceptions, the power of community-driven marketing, and what the future holds for the industry.  Music: https://www.davidcuttermusic.com / @dcuttermusic Subscribe to No Mercy / No Malice Buy “The […]
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  1. Shopper & Customer

Charted: Maxed-Out Credit Cards by Generation

See this visualization first on the Voronoi app. Use This Visualization Credit Card Utilization By Generation This was originally posted on our Voronoi app. Download the app for free on iOS or Android and discover incredible data-driven charts from a variety of trusted sources. In the first quarter of 2024, the nationwide aggregate credit card […]
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