Fun & Humor

Take a break from the grind with a little break for fun and humor.

  1. Fun & Humor
The Cannes Lions International Festival of Creativity has been on my bucket list ever since I started in marketing. I’m here for the first time this week thanks to System1 — who I’ve known since their Brainjuicer days. They invited me to be a Marketoonist-in-Residence for the week, so I’m going to capture some of […]
  1. Fun & Humor
There’s a well-known aphorism that “the plural of anecdote is not data.” I found it interesting to learn that the origin of that line was actually the opposite.  In the late 60s, a Cal Professor and political scientist named Ray Wolfinger heard a student dismiss a statement as “just an anecdote” and responded that “the […]
  1. Fun & Humor
We’re at a surreal stage of generative AI adoption, as some of the growing pains of this still relatively new technology are revealed in funny and bizarre ways. Google released “AI Overviews” at scale in the US recently, giving everyone an opportunity to kick the tires and ask Google questions answered by AI, which then […]
  1. Fun & Humor
I stumbled across a quote recently from legendary ad agency founder Pat Fallon: “If the creative brief is not itself creative, what right do its authors have to expect anything different?” The brief is often treated as a formality or a tick-box exercise, rather than one of the most important tools in a marketer’s toolkit.  […]
  1. Fun & Humor
I’m returning from giving a keynote talk in Europe on different types of marketing myopia, and gave some thought this week to category myopia. There’s a famous Jeff Bezos quote attributed to an early Amazon shareholder letter: “We’re not competitor obsessed, we’re customer obsessed. We start with what the customer needs, and then we work […]
  1. Fun & Humor
Marketers learning to speak the language of the CFO has been a running theme in my cartoons over the years. Even as marketing has become more data-driven, there’s still a gap between marketing and the rest of the organization. Last year, Mastercard CMO Raja Rajamannar brought his CFO Sachin Mehra to the Cannes Lions to […]
  1. Fun & Humor
I like the analogy of AI as a “co-pilot.”  Microsoft largely popularized this model — now branding all of their AI tools as “Copilot,” from GitHub to a new “Copilot” key that is even part of the PC keyboard. But it will be interesting to see how the role of “co” in the “co-pilot” model […]
  1. Fun & Humor
“A sign of success by any marketer is if they get sponsorship around the boardroom table.” I like this observation from Abigail Comber, former CMO at Debenhams.  It’s a reminder of how much of the marketing role is an inside job — the ability of marketers to influence the rest of the organization. MarketingWeek reported […]
  1. Fun & Humor
This cartoon is partly inspired by a classic quote attributed to David Ogilvy: “The trouble with market research is that people don’t think what they feel, they don’t say what they think and they don’t do what they say.” That’s not to say that that market research isn’t important. But directly asking consumers what they […]
  1. Fun & Humor
In 1976, Tom Waits released his classic song “Step Right Up”, a hilarious rant on the state of advertising. It’s an anthem to all the bad marketing clichés of the time with lyrics about “year-end clearances” and “50% off” messages jockeying for attention. He closes with a line that inspired this cartoon:  “The large print […]
  1. Fun & Humor
“We approach the integration of AI with a mixture of excitement and caution,” Kate Seymour, marketing director at CMYK, said recently.  She captured I think how many businesses are thinking about AI. She went on: “While we recognise the vast potential AI holds for enhancing our own marketing strategies and improving the services we offer […]
  1. Fun & Humor
I’ve always been fascinated with how marketing teams make decisions, particularly how they try to tap into consumer insights. Any form of consumer research is an inexact science.  Focus group glass can distort insights like a fun house mirror.  It can easily be shaped by the team’s own biases and politics. Quotes can be cherry-picked […]
  1. Fun & Humor
I recently met Jono Alderson, former head of SEO at Yoast, at Marketing Festival in Brno. He gave a fascinating talk on the state of content marketing. Several of his observations resonated with me, including the insularity of using the same search engine optimization checklists as everyone else as a starting point to create anything. […]
  1. Fun & Humor
The quality of marketing leads is an age-old sales gripe, captured best by Glengarry Glen Ross, the classic 1984 David Mamet play turned 1992 movie. Salesman Shelley Levene is constantly complaining that the leads are “weak”, and the focus of the plot is the question of who stole the golden “Glengarry” leads. In B2B marketing, […]
  1. Fun & Humor
The future of search is ask.  The future of results is answer. I like how Carl Holden at Zellus Marketing described the shift in how we’re all going to be navigating the Internet: “Since the turn of the millennium, the verb “search” has dominated our interaction with the internet—inputting keywords into a box and sifting […]
  1. Fun & Humor
One of my earliest cartoons (back in January 2003) showed a large gathering of people socializing at a Super Bowl party and a guy saying “Time to come back! The commercials are starting again!” The Super Bowl is the one time every year when ordinary people actively seek out advertising.  I found a reference to […]
  1. Fun & Humor
“Our ‘Aha moments’ are literally quiet brain signals.” I like this observation from Dr. David Rock I came across in a NYT article on the impact of modern distractions. With modern work culture wired for always-on communication, finding the space and time for “Aha moments” is a challenge.  We have to be deliberate if we […]
  1. Fun & Humor
I recently stumbled across this observation on innovation from Ger Perdisatt of Microsoft: “Often, companies talk a good game about innovation, but when these aspirations bump up against the realpolitik of running corporate organizations, there is typically only one winner: the status quo.” The pressure of the status quo is strong.  Champions of innovation have […]
  1. Fun & Humor
“Free Returns” has become the new “Free Shipping,” which is creating a massive logistical headache for retailers, particularly in the weeks after Christmas.   This year, shoppers in the US returned 14.5% of the items they purchased, valued at $743 billion.  That’s nearly double the return rates of pre-pandemic 2019.  One third of shoppers now […]
  1. Fun & Humor
I’ve been thinking lately about an observation from Procter & Gamble Chief Brand Officer Marc Pritchard: “Advertising has a bad reputation as a content crap trap …  “In this digital age we’re producing thousands of new ads, posts, tweets, every week, every month, every year. We eventually concluded all we were doing was adding to […]
  1. Fun & Humor
We’re nearing the twenty-fifth anniversary of Seth Godin’s prescient book, Permission Marketing. Published in early 1999, Permission Marketing set the stage for modern marketing. Many of the marketing tools, channels, and technology have changed or evolved in the past quarter-century (although email has surprisingly remained a fixture), but the ideal of Permission Marketing is as […]
  1. Fun & Humor
I’ve drawn a number of cartoons over the years on the evolving Chief Marketing Officer role, which is partly a proxy for the ever-changing job of marketing in general. Long gone are the days when CMOs were just in charge of “marketing comms” and marketing was dismissively described as “the coloring-in department.”  Today’s Chief Marketing […]
  1. Fun & Humor
One of the mythical holy grails of marketing is to be able to deliver the right message to the right person at the right time.  Easier said than done. Despite all the focus on customer journeys, we’re still operating in the dark on what customers are actually looking for, much of the time.   Even […]
  1. Fun & Humor
A recent survey from Funnel and Ravn Research found that 64% of marketers fear AI will replace their jobs in the next five years, and three in four worry that AI will impact their pay or value. Whether or not we’re feeling that fear ourselves, members of our teams likely are. That’s a key factor […]
  1. Fun & Humor
Kevin Jordan-Deen, SVP at Colgate-Palmolive, encouraged me last week to re-imagine and re-create a “Share of Wallet” cartoon I originally drew in 2009 during the “Great Recession”.   When I drew the original cartoon, I was GM for the recently launched Method brand in the UK.  Much of the recessionary marketing climate at the time […]
  1. Fun & Humor
On Friday, Professor Scott Galloway released ProfG.ai, a “digital twin” trained on his writing and capable of answering questions in his voice.   That’s just one of many experiments with different models on how generative AI can impact the future of work.   A few weeks ago, BCG released the results of a fascinating Harvard-led […]
  1. Fun & Humor
In 2005, A.G. Lafley, CEO of the world’s largest advertiser, Procter & Gamble, introduced the concept of “moments of truth” to the marketing world.  As he wrote in the P&G Annual Report that year: “The best brands consistently win two moments of truth. The first moment occurs at the store shelf, when a consumer decides […]
  1. Fun & Humor
Marketers are the first to get bored by their own marketing.   Particularly when a new leader joins a brand team, there’s a common bias in marketing that what will drive growth is to change everything everywhere all at once.  Given the revolving door of many marketing roles, the cycle can repeat with each leadership […]
  1. Fun & Humor
At the Cannes Lions a few months ago, Mastercard CMO Raja Rajamannar and CFO Sachin Mehra gave a joint talk on the CMO/CFO relationship called “Happy Tension.”  Raja described the typical dynamic this way: “It’s shocking that less than 40% of the finance people think that marketers can make sound commercial decisions, leaving the remaining […]
  1. Fun & Humor
Dwight D. Eisenhower reportedly prioritized his work life by classifying tasks as important or not important, and urgent or not urgent.  The resulting two-by-two graph became known as The Eisenhower Matrix and it influenced a lot of thinking in work productivity.  We generally spend far too much on work that is urgent but not important. […]
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  1. Fun & Humor
US consumer perceptions of CX quality are now at their lowest point since the inception of the CX Index. Read a few of the key takeaways from our just-launched report. Forrester has just released the results from its annual Customer Experience Index (CX Index™) rankings. Unfortunately, US consumer perceptions of CX quality have dropped for an unprecedented […]

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