Retailer Media

Articles on Retailer Owned Media

  1. Retailer Media

Hy-Vee hires former Saatchi & Saatchi X chief

WEST DES MOINES, IOWA — Hy-Vee, Inc. announced the hiring of Jessica Hendrix to oversee the regional grocery chain’s marketing and retail media network. Hendrix is joining Hy-Vee as executive vice president, chief marketing officer, and president of Hy-Vee’s retail media network, RedMedia, beginning on April 16. She will oversee Hy-Vee’s marketing efforts and serve […]
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  1. Retailer Media

ALDI to add 800 stores over five years

BATAVIA, Ill. — ALDI, a retailer already known for its rapid growth, has unveiled plans to increase its store count by 800 locations across the country by the end of 2028. The ambitious five-year expansion plan involves opening new stores and converting existing ones. As part of this expansion effort, ALDI announced that it has […]
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  1. Retailer Media

New look for Mary Berry’s Dressings

The Mary Berry’s Dressings range has unveiled a new look in time for the summer. The new packaging includes illustrations of fresh salad ingredients in a colourful roundel, which is replicated across the different dressings in the range. The two-tone design, set against bright white,… This story continues at New look for Mary Berry’s Dressings […]
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  1. Retailer Media

Follow The Money: Why Retail Media Is Part Of A Greater CapEx Revolution

Hey Readers, Welcome back to AdExchanger’s Commerce Media newsletter. This week, we’re looking at retail media but from a different point of view: the Wall Street perspective. Programmatic and the real nuances of data-driven marketing are not necessarily important for the CEOs and CFOs of big retailers to know. Although the word “advertising” has crept […]
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  1. Retailer Media

Disruptive Retail Media with Hy-Vee’s Kayla Winstead

The CPG Guys are joined in this episode by Kayla Winstead, VP of Retail Media at Hy-Vee, the Iowa-based grocery retailer with over 280 large-format grocery stores in 8 states. Hy-Vee’s Retail Media Platform in known as Red Media. Follow Kayla Winstead on LinkedIn at: https://www.linkedin.com/in/kaylabasart/ Follow Hy-Vee on LinkedIn at: https://www.linkedin.com/company/hy-vee/ Follow Hy-Vee Red […]
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  1. Retailer Media

Exclusive: Google Debuts New Retail Media Solution with Lowe’s as First Beta Tester

Google wants a bigger piece of the traffic driven by retail media advertising. To start getting it, the tech company has launched a new offsite retail media solution in closed beta. Lowe’s has signed on to be one of the first retailers to test the solution for what will be the first offsite retail media […]
3 min read
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  1. Retailer Media

Epsilon launching next-generation retail media platform

LAS VEGAS – Epsilon, a global advertising and marketing technology company, today announced the launch of the next generation of its retail media platform. Epsilon Retail Media applies artificial intelligence and person-first identity in the ad server, unlocking opportunities to drive stronger outcomes with shoppers on retailers’ properties, across the open web or in tandem. […]
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  1. Retailer Media

Shop Premium Outlets Debuts Retail Media Network

Shop Premium Outlets (SPO) — the online marketplace from mall operator Simon Property Group and Rue Gilt Groupe — has launched a retail media network powered by Mirakl Ads, a new retail media offering from marketplace solution Mirakl (on which SPO is built). SPO features on-sale and outlet merchandise from more than 300 curated sellers […]
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  1. Retailer Media

Amazon’s Missteps with Whole Foods Market Again?

  While the acquisition of Whole Foods by Amazon in 2017 brought potential benefits, there have also been criticisms of Amazon’s approach, including our own Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions. Here are 8 points often mentioned: 1.       Branding: Buying Whole Food aka ‘Whole Paycheck’ Amazon missed an opportunity to reposition […]
3 min read
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  1. Retailer Media

Using In-Depth Retail Media Analytics To Refine DSP Performance DSI

“A big trap that a lot of brands fall into is, they may have some growth goals … but they’re overly focused on bottom-of-funnel metrics like ROAS [return on investment]. And that is just going to kill any innovation that you might have.” — Kiri Masters, Head of Retail Marketplace Strategy, Acadia Measuring Amazon Deliver Service […]
9 min read
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  1. Retailer Media

Macy’s Appoints Former Walmart Connect Exec to Lead Retail Media Network

Macy’s, Inc. has appointed Michael Krans as VP of Macy’s Media Network, where he will oversee the company’s in-house media business dedicated to connecting advertising partners with Macy’s and Bloomingdale’s customers. Krans, who will report to Chief Customer and Digital Officer Max Magni, joins Macy’s following his most recent role leading the fashion team at […]
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  1. Retailer Media

When In Doubt, Launch A Marketplace

CNBC reports that Nordstrom is compensating for muted projections for the coming year in part by launching “an online marketplace on Nordstrom’s website to expand its merchandise assortment with inventory that’s owned and sold by third-party vendors. Marketplaces tend to be more profitable for retailers, since the company does not take on the risk of […]
2 min read
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  1. Retailer Media

Nick Beighton heads to RTS 2024: check out RTIH’s biggest retail technology articles on LinkedIn this week

We’re big fans of LinkedIn and are busy building an amazing community of retail tech enthusiasts on the social media platform. As we close on 15,000 followers, these are the articles that are currently on their radars, including Klarna, Boots, Matalan, InPost UK, Aldi, Jisp, EE, Co-op, TalkShopLIve, Superdrug, and Gophr. Amazon Just Walk Out […]
7 min read
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  1. Retailer Media

Three Regional Grocers Tap Instacart to Power Ecommerce Sites

Canseco’s Market, Harps Foods and Price Chopper have joined the 600+ retail banners using Instacart Storefront to support their ecommerce sites. The solution features built-in catalog services and automated marketing campaigns as well as flexible fulfillment solutions that allow retailers to choose the model that works best for their stores. “We’ve come a long way […]
2 min read
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  1. Retailer Media

dunnhumby and Placer.ai strike partnership enabling retailers to unlock unique door-to-purchase customer journey insights

By combining in-store and out-of-store customer journey insights, the partnership delivers retailers and CPGs with actionable strategies in today’s highly competitive environment.
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  1. Retailer Media

Step Into the Future of Retail Media: Key Tenets to Scaling a Creative Workflow

Want to build your own retail media empire? Or at least figure out a way to manage your advertisers seamlessly to keep your stress low and your ability to scale high? Retail media is growing fast. To make the most of that momentum, your advertisers have specific, evolving expectations about what working with you will […]
3 min read
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  1. Retailer Media

Nectar360 hails a retail sector first as company launches Sainsbury’s Branded Shops offering

Nectar360 has announced the launch of Branded Shops, pitched as a first of its kind offering available to clients on the Nectar360 eCommerce Media Platform. Co-developed with CitrusAd, this gives clients the ability to build custom pages on sainsburys.co.uk to help customers shop their favourite brands, with the aim of increasing brand engagement and encouraging […]
2 min read
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  1. Retailer Media

How To Maintain Dominance on the Amazon Retail Media Network With Advanced Data Analytics DSI

“If you have top organic placement, having always-on paid is probably not the best use of dollars. But what happens if you don’t is, you’ll see your organic ranks start to come down … a slow in and out strategy is actually how you can keep your balloon up in the air.” — Aisha Khan, […]
8 min read
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  1. Retailer Media

TikTok Shop customers spend more at lower ticket apparel retailers

Download full TikTok Shop report Access TikTok and Panel data in Dash. TikTok Shop customers spent 26% of their apparel wallet on Off-Price Department Stores and 11% on Fast Fashion in the 12-months ended February 2024, compared to 24% and 7% for the average shopper. Conversely, TikTok Shop users spent less than their peers at […]
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