Agencies & Vendors

Articles about agencies and vendors in retail and CPG.

  1. Agencies & Vendors

Early Easter boosts store sales

UK total retail sales increased by 3.5% year on year in March, according to the BRC-KPMG Retail Sales Monitor. Food sales increased 6.8% year-on-year over the three months to March, against a growth of 8.5% in March 2023 Non-food sales decreased 1.9% year on year… This story continues at Early Easter boosts store sales Or […]
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  1. Agencies & Vendors

NRF unveils 2024 Top 50 Global Retailers

WASHINGTON  – The National Retail Federation today announced the 2024 Top 50 Global Retailers. Conducted by Kantar, the 2024 list ranks international retailers, based on their operational performance as of the beginning of 2023. “In our increasingly interconnected global economy, retailers are continually expanding their international customer base,” NRF Executive Director of Research Mark Mathews said. […]
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  1. Agencies & Vendors

What the IAB/MRC New Retail Media Guidelines Means for Brands DSI

“If we can hold everybody accountable to meeting these standards, I think it’s going to be really a sea change in how we do business.” — Kelly Kachnowski, VP of Marketing Tech at The Mars Agency From Walmart Connect to Target Roundel and Amazon, brands have an array of choices for where to buy media. But as retail media has […]
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  1. Agencies & Vendors

This isn’t hyperbole: we have some big counterintuitive revelations coming on #MartechDay 2024

If you only attend one online event this year… well, then it’s clearly not 2021 anymore! But this one is worth it. I guarantee you will be surprised, if not shocked, by what we share. On Tuesday, May 7, Frans Riemersma and I will host our annual #MartechDay celebration. We’ll release the epic 2024 martech […]
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  1. Agencies & Vendors

Marketing Spending Benchmarks and Managing Digital Marketing Returns

This webinar discussed findings from the 28th edition of The CMO Survey with a focus on benchmarks for marketing spending and managing digital marketing returns. Professor Christine Moorman, Founder and Managing Director of The CMO Survey and the T. Austin Finch Sr. Professor of Business Administration at the Fuqua School of Business at Duke University […]
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  1. Agencies & Vendors

For Emerging CPG Brands, Collaboration Beats Competition Every Time

Emerging brands have to support each other.  This is the way we climb mountains. None of us can do it on our own. It takes a collective interest. How can we together move the needle? The key word here is “together.”  Our founders take on big CPG brands – bringing even bigger ideas and with […]
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  1. Agencies & Vendors

Thriving in a Year of Uncertainty: A Discussion of Findings from The CMO Survey

In this webinar, Professor Christine Moorman, Founder of The CMO Survey and Suzanne Kounkel, Chief Marketing Officer of Deloitte discussed findings from the latest editions of the survey to offer marketing leaders insights on the opportunity to take a leadership position at this pivotal post-pandemic moment. Topics included managing digital marketing returns, marketing and DEI, […]
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  1. Agencies & Vendors

99 Cents Only to Close All 371 Locations, Hold Liquidation Sale in Business Wind-Down

99 Cents Only Stores will wind down its business and shutter its 371 locations across California, Texas, Arizona and Nevada after more than 40 years in operation. The decision follows a months-long attempt to find an alternative solution, but ultimately the company decided a wind-down was the best way to “maximize the value of 99 Cents Only Stores’ assets,” the company said […]
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  1. Agencies & Vendors

The Future Of Retail: Leveraging Transaction Monitoring In 2024 And Beyond

Transaction monitoring is an important process that helps retailers comply with all legal requirements, most importantly, anti-money laundering (AML) regulations. It monitors real time transactions to see if any suspicious behaviors should be reported to the financial authorities.   It is essential if you want to protect your brand’s reputation and make sure that your customers […]
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  1. Agencies & Vendors

16 market research tools and resources to help you think like your consumers

So you need an online tool or resource to support your market research and help you understand consumer sentiments – but where do you start? How do you assess the different options? And what even counts as a good tool or resource in the first place? If those questions sound familiar then relax, we just […]
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  1. Agencies & Vendors

Interview with Jonathan Chaupin from Agency 2.0

Once a quarter, we sit down with either a client or an agency partner to discuss various topics. This quarter, we are pleased to sit down with Jonathan Chaupin, the founder and CEO of Agency 2.0. an Austin-based agency that does marketing, PR, copywriting, design, advertising, video production, retail and fulfillment for crowdfunding campaigns since […]
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  1. Agencies & Vendors

Hard to believe but Restaurant Customers Want to Read the Menu

  Restaurant drive thru, convenience store, or grocery deli when customers are looking for dinner more often than not, they are looking for Ready-2-Eat and Heat-N-Eat fresh prepared food according to Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.  In an era of abundant culinary choices, understanding what drives Americans’ dining decisions is […]
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  1. Agencies & Vendors

Mastercard to raise credit and debit card fees

WASHINGTON – Almost immediately after agreeing to reduce “swipe” fees charged to merchants to process credit card transactions, Mastercard plans to increase fees for both credit and debit card transactions by more than $250 million this month, the Merchants Payments Coalition said Wednesday. “This new increase proves the credit card companies are continuing to take […]
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  1. Agencies & Vendors

FAST has made linear TV cool again; personalization will make it cooler

In less than 20 years, streaming video has both transformed the TV landscape and created somewhat of a mirror image of what TV looked like before streaming arrived. Not only has advertising started to flourish as a means of monetization across platforms and services, live, scheduled programming continues to gain traction as content creators, media […]
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  1. Agencies & Vendors

Metadata matters: Powering future FAST channel success

Still in its early days, the FAST ecosystem is playing catch up with respect to metadata. In a very crowded streaming landscape, FAST channels have gained prominence as a meaningful way to monetize programming, but content isn’t born with an innate ability to deliver itself to audiences. That’s where metadata comes in. FAST represents the […]
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  1. Agencies & Vendors

Key Considerations For Your Retail Store For 2024

For indie retailers, following changes in the world of retail is important. Luckily, they are usually curious, determined, and dedicated. Plus, the numbers are on their side: global retail online sales reached 5.8 trillion US dollars last year, and experts say it will grow by 39% over the coming years.  In 2024, two critical factors […]
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  1. Agencies & Vendors

Walmart Connect Extends Retail Media Reach with More In-Store Opportunities, Access for Non-Endemic Advertisers

Walmart plans to take its Connect retail media offering “to the next level” this year, by expanding access to international and non-endemic advertisers, doubling down on self-serve capabilities across its spectrum of advertiser tools and expanding in-store, onsite and offsite advertising opportunities. “The role of our advertising business is earning increased attention — especially after […]
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  1. Agencies & Vendors

Small Businesses Should Be Diversifying Their Supply Chains, Too

Businesses are constantly having to navigate unexpected issues with their shipping processes and the real consequences that come to their bottom line. From upstream disruptions such as havoc in international waters that clog ports and upend access to goods, to downstream disruptions like inclement weather that mess with on-time-delivery (OTD) rates, the supply chain as […]
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  1. Agencies & Vendors

Amazon is Working to Reduce Overreliance on its Signature Brown Boxes

Every year, the U.S. goes through enough cardboard boxes for shipping to pave a one-mile-wide road from New York City to Los Angeles three times, or build a mile-high cardboard wall around the entire continental U.S. Getting rid of overreliance on Amazon.com’s signature brown box is a key goal of the retail giant and its […]
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  1. Agencies & Vendors

Moving Your Business From Offline To Online: Strategies In 2024

When you need to give your business a nudge, the best you can do is to move it from offline to online waters. Stats say that 43% of the people in the USA would rather shop online than go to a physical store, and with the current trends, the numbers can only go up.  So […]
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  1. Agencies & Vendors

Acxiom appoints new Chief Commercial Officer for Acxiom EMEA

Acxiom, the global leader in customer intelligence at the forefront of AI-enabled, data-driven marketing, is pleased to announce the appointment of Alex Pym as the new regional leader for EMEA. Operating as Chief Commercial Officer, EMEA, Alex will be responsible for driving the next stage of customer and business success in the region. Alex joins from fellow IPG agency, Huge, where he has […]
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  1. Agencies & Vendors

Retailers: Double Down on Tech to Drive Growth

U.S. consumers have proven themselves a resilient bunch. In the face of persistently high interest rates and continued inflationary stress, they’ve maintained spending. But as a retailer, you cannot afford to take this for granted. In fact, we’re starting to see the first signs that the American consumer might be about to buckle under the […]
3 min read
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  1. Agencies & Vendors

Navigating the Future: 3 Critical Predictive AI Challenges Retailers Can Overcome in 2024

Artificial intelligence integration is coming of age in the retail industry. Eighty percent of retailers are expected to adopt AI within the next three years, and according to a recent IDC Europe study, 40 percent of retailers are already in the experimentation phase with generative AI. While generative AI (think AI assistants and ChatGPT) is […]
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  1. Agencies & Vendors

AI in Retail (AiR) Spotlight Session Takeaways at Shoptalk 2024

Following a tremendously successful AiR Conference in New York City, RETHINK Retail continued the conversation at Shoptalk Las Vegas with AI in Retail (AiR) Spotlight Sessions. This presented an invaluable opportunity to demonstrate to the retail sector how Generative AI (GenAI) advancements present new opportunities and applications to fuel operational optimization, impacting areas like inventory […]
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  1. Agencies & Vendors

The Physical Retail, Digital Canvas Customer Shopping Experience DSI

“If we can satisfy some real needs for the consumers and bring a thoughtful application of technology, analytics, and science to this new environment, then I think we will achieve this trifecta of wins — consumers will win, retailers and brands will win.” — Arsen Avakian, CEO and Founder of Cooler Screens The majority of […]
9 min read
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  1. Agencies & Vendors

Squeezing Time.

The Persistence of Memory by Salvador Dali. This post was inspired by a conversation with and informed by content provided by Chris Outram, EVP, Head of Blockchain for Publicis Groupe Media ,who provides ongoing coaching and homework to keep me updated on Web 3 which Publicis defines as a constellation of AI, Blockchain, and XR […]
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  1. Agencies & Vendors

Retailers Gain Control of Their Sustainability Goals as the ESG Storm Clouds Start to Gather Over Operations

Using event-driven architecture (EDA), retailers must link essential data at speed and scale throughout their ecosystems near and far to come to grips with now essential environmental, social and governance (ESG) reporting in three key areas. 1. Dead Heading — Optimizing Transportation/Emissions on Every Journey When it comes to transportation within the retail sector, any […]
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  1. Agencies & Vendors

Why Amazon’s Just Walk Out initiative failed – and why it’s not the end of checkout free technology

It recently emerged that Amazon’s Just Walk Out offering is being dropped from Amazon Fresh stores. However, it’s not checkout-free tech that’s failing, it’s the fact that Amazon’s checkout free solution doesn’t work, especially in grocery retailers, argues Will Glaser, Founder and CEO at Grabango. In the dynamic grocery retail landscape, a transformative wave is […]
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