Agencies & Vendors

Articles about agencies and vendors in retail and CPG.

  1. Agencies & Vendors

RangeMe Review: How Due Diligence & Custom Offerings Land 2×4 Nutrition onto Retail Shelves

Nothing irks a buyer more than a brand that goes into a meeting unprepared. In fact, the most common advice I hear from buyers with regards to supplier meeting prep is, “Do your homework.” You should have an idea about the buyer’s organization, the markets it serves, and – whenever possible – actual boots-on-the-ground experience […]
4 min read
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  1. Agencies & Vendors

CDR, MMR partner with ECRM for special event

TUCSON — Chain Drug Review and Mass Market Retailers have partnered with ECRM for Founders’ Innovation Day, an exclusive event designed for D2C and emerging brands to make the most of their potential at food, drug and mass retailers, and from e-commerce. The “day of insight, connection and growth” is being held on June 3 […]
2 min read
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  1. Agencies & Vendors

Why California Restaurants Can Rest Easy: The Enduring Appeal of Dining Out

  The restaurant industry has been obsessing with the rise of the minimum wage in California.  Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions® continues to insist that there are many more reasons the long-term outlook for the California restaurant sector is bright. So, here we go.   In California, approximately 49.3% of households consist […]
4 min read
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  1. Agencies & Vendors

Leaders Leap Book Launch: Get Ready To Leap!

We have an fantastic episode for you featuring the virtual launch event for Steve’s brand-new book, Leaders Leap, recorded Monday April 22nd. Steve is joined by a panel of extraordinary guests, all of whom are leaders in their respective fields. We have the privilege of hosting best-selling author and friend Seth Godin, an entrepreneur and […]
2 min read
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  1. Agencies & Vendors

Choosing the Right Funding to Fuel Your Brand’s Growth

Growing your business to a household name is the dream of every entrepreneur. However, achieving this level of recognition requires more than just ambition; it demands strategic planning, resource allocation, and often, significant financial investment. Access to capital isn’t always easy to come by, however. In fact, a study by U.S. Bank found that eighty-two […]
5 min read
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  1. Agencies & Vendors

JLL Rolls Out Virtual ‘Shopping Bestie’ in 13 Centers

JLL Retail Property Management has introduced a new virtual shopper agent named Cindy, designed to make the online experience more relevant and engaging at 13 of its shopping centers across the U.S. In addition to spotlighting the center’s sales and deals, Cindy gives consumers details on the latest fashion trends, acting as their exclusive “shopping […]
2 min read
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  1. Agencies & Vendors

Why It’s Time for Brands To Rethink Their Amazon Growth Strategy DSI

“We cannot expect Amazon to develop or innovate in our category because that is not necessarily their desire.” — Martin Heubel, Founder of Consulterce As more brands search for ways to boost their profit margins both holistically and on specific retail channels, Amazon is undergoing its own transformation that could make it even harder for brands to be […]
9 min read
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  1. Agencies & Vendors

Peaks and valleys: Ad spending trends around the world

Where should I advertise and when? This is probably one of the most frustrating questions in the marketing book. Today as always, every company must carefully study its markets, decide where to allocate its media budget, and measure the performance of its campaigns. But the time window to do those things has compressed considerably. Consumers […]
3 min read
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  1. Agencies & Vendors

Marketing Seat at the Table

“A sign of success by any marketer is if they get sponsorship around the boardroom table.” I like this observation from Abigail Comber, former CMO at Debenhams.  It’s a reminder of how much of the marketing role is an inside job — the ability of marketers to influence the rest of the organization. MarketingWeek reported […]
3 min read
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  1. Agencies & Vendors

How and Where Consumers Buy Fast Meals is Evolving

  It’s at the intersection of yesterday fast-food restaurant and playground and time starved consumers that today’s consumers is opting for fresh food fast and simple according to Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.  The drive-thru has been a fast-food staple for decades, but the way we get our burgers and […]
3 min read
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  1. Agencies & Vendors

Consumer confidence reaches new two-year high, according to Deloitte Tracker

The half-percentage-point rise in confidence in the first quarter of 2024, although marginal, marks the sixth consecutive quarter of continued improvement in consumer sentiment. This puts confidence at its highest rate in over two years, according to the latest Deloitte Consumer Tracker, based on responses… This story continues at Consumer confidence reaches new two-year high, […]
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  1. Agencies & Vendors

The Children’s Place Receives $90 Million Loan from Majority Shareholder

The Children’s Place will get a $90 million unsecured and subordinated loan from Mithaq Capital SPC, a Saudi Arabia-based venture capital firm that had purchased a majority stake in the company in February 2024. That stock acquisition had automatically put The Children’s Place into default on its existing credit agreements; this new financing will “waive […]
2 min read
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  1. Agencies & Vendors

Need to Know: What’s an identity graph and why do marketers need them?

Identity is a big topic in data-driven marketing. Advertisers want to target consumers at the person level, publishers want to monetize their audiences, and identity is crucial to ensure that the “John Smith” the brand is trying to reach and the “John Smith” currently shopping on Amazon, scrolling through TikTok, or searching for a weekend […]
5 min read
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  1. Agencies & Vendors

Navigating AI in Marketing Mix Modeling: Risk and Rewards

Webinar Navigating AI in Marketing Mix Modeling:Risk and Rewards Discover how Artificial Intelligence is reshaping the marketing measurement landscape and learn how to leverage that power to optimize your Marketing Mix Modeling approach. Watch the webinar Webinar Navigating AI in Marketing Mix Modeling:Risk and Rewards Watch the webinar Are you ready to explore the transformative […]
3 min read
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  1. Agencies & Vendors

Food sales poised to lead retailers to recovery, says think-tank

The Retail Think Tank (RTT) said this week that this spring and summer could see the start of a much-needed improvement in the UK’s retail fortunes. The RTT, set up more nearly 20 years ago by accountants KPMG and data analyst Ipsos Channel Performance, allows… This story continues at Food sales poised to lead retailers […]
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  1. Agencies & Vendors

Streamlining Fulfilment Through Enhanced Supply Chain Efficiency

Supply chains are at the beating heart of businesses in delivering products to the end customer. In retail organizations, efficient supply chains can have a transformative impact on operations. To improve efficiency, retailers need to have full visibility of their inventory, and this is where RFID can play a leading role. A Lack of Automation […]
3 min read
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  1. Agencies & Vendors

A Discussion of Sexual Wellness and Cosmetic Gynecology with Dr. Michael Reed

  STIMULATE, the pioneering force in sexual wellness, is thrilled to announce an exclusive 20-minute virtual fireside chat titled “Purpose to Pleasure,” featuring Dr. Michael Reed, also known as The Cosmetic Gyn, alongside STIMULATE founder Nicole Leinbach. Dr. Reed, a world-renowned leader in cosmetic and functional gynecology, is dedicated to destigmatizing sexual health and wellness […]
3 min read
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  1. Agencies & Vendors

Retailers Must Adopt a Technology-First Strategy to Survive

We’ve all heard the analogy of the boiling frog: when a frog is put into a pot of boiling water, it will instantly jump out. However, when the frog is immersed into a pot of lukewarm water that is slowly brought to a boil, the frog doesn’t sense any danger and ultimately perishes. There’s an […]
5 min read
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  1. Agencies & Vendors

How GenAI Can Turbocharge Retailers’ Ad Creative

Generative artificial intelligence (GenAI) has set the marketing world aflame. Tools like DALL·E and Adobe Firefly have demonstrated the potential of AI to produce engaging creative from limited resources. Looking beyond that, what can it offer in terms of media efficiency for brand and retail marketers? The ability of GenAI tools to remix and iterate […]
3 min read
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  1. Agencies & Vendors

Corporate Social Responsibility: What Retailers Need to Know

Corporate social responsibility (CSR), once a differentiator for brands, is now the norm. Today’s consumers expect those they do business with, including retailers, will have positive impacts on the world. In fact, Gen Z consumers are three times as likely to say that the “purpose of business is to serve communities and society” rather than […]
3 min read
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  1. Agencies & Vendors

Metadata is the key to compelling fan experiences as sports migrate to streaming

Sports, unlike all other genres, have the power to attract large, consistent TV viewership—and on set schedules. You’d have to have been living under a rock this past year to have not been exposed to the whirlwind NFL season, which culminated in record viewership for Super Bowl LVII. Regardless of the appeal, however, the immense […]
3 min read
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  1. Agencies & Vendors

Keystone’s Michael Cragg Wins Reader’s Choice Award from Concurrences

NEW YORK, NY — Concurrences, the leading antitrust publisher, last week awarded “The Proper Measure of Profits for Assessing Market Power” as the Reader’s Choice Award winner in the “Best Business Article: General Economics” category at the 2024 Concurrences Antitrust Writing Awards. The paper was co-authored by Keystone Senior Partner Michael Cragg, alongside economists Patrick […]
2 min read
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  1. Agencies & Vendors

What’s TV these days?

Advertising in the age of Convergent TV TV is top of mind for many of us as we head into the official Upfronts/NewFronts season. But is there a common understanding of what “watching TV” means anymore? With every new channel that arises, new screen that gains ubiquity or new micro-generation that ages into the consumer […]
3 min read
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  1. Agencies & Vendors

College basketball boosts U.S. cable viewing in March

Seasonality plays a role in an overall television usage decline of 3% during the month Following seasonal viewing trends that typically begin in February, overall television usage in the U.S. dipped again in March. Despite declines across categories, cable and streaming saw their share of TV viewing increase in this month’s report of The GaugeTM […]
4 min read
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  1. Agencies & Vendors

Emplifi names Veteran Marketing Leader Susan Ganeshan as New CMO

Emplifi, a leading customer engagement platform provider, today announced the appointment of Susan Ganeshan as its Chief Marketing Officer. Ganeshan will lead Emplifi’s marketing and growth initiatives while working cross-functionally within the organization to help global brands deliver a seamless experience throughout the customer journey. She will be actively involved with Emplifi’s clients to support […]
2 min read
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  1. Agencies & Vendors

The Remarkable Rise of Retail Media with Melanie Brown, VP of Home Depot’s Orange Apron Media + Monetization

Joining us for the second of three episodes recorded in the Bambuser remote podcast studio/beach cabana at Mandalay Bay during Shoptalk is Melanie Brown Vice President of Orange Apron Media and Monetization for The Home Depot. In a special two segment interview Melanie unpacks The Home Depot’s retail media journey, highlighting the company’s unique approach, which […]
2 min read
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  1. Agencies & Vendors

Morrisons Media Group ramps up retail media offering, including digital screens on Market Street food counters

Morrisons Media Group (MMG) is introducing new retail media opportunities in a bid to further connect Morrisons customers with their favourite brands.  First up, digital screens are being introduced at Morrisons Market Street food counters. The screens provide brands the opportunity to promote products that complement the counter range on offer as well as an additional […]
2 min read
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  1. Agencies & Vendors

How Free People Crafts Compelling Influencer Marketing Campaigns

In episode 448 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Libby Strachan, director of brand marketing at Free People, an Urban Outfitters, Inc. global lifestyle brand with offerings in unique apparel, intimate wear, shoes and accessories; and Kristen Dolan, senior vice president of growth at Influential, an AI social data and conversion technology. Strachan […]
2 min read
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  1. Agencies & Vendors

Ranked: The Largest U.S. Corporations by Number of Employees

See this visualization first on the Voronoi app. The Largest U.S. Corporations by Number of Employees This was originally posted on our Voronoi app. Download the app for free on Apple or Android and discover incredible data-driven charts from a variety of trusted sources. Revenue and profit are common measures for measuring the size of […]
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