CPG: NonFood

Articles about CPGs in nonfood categories.

  1. CPG: NonFood

A 4-Step Plan For Driving Ecommerce Profit Margins on Amazon | DSI

“Growth, to a certain extent, means nothing if it’s not profitable in the long run, if it’s not sustainable. So, I think it’s very crucial for any brand [that is] currently selling or is going to sell on Amazon in the future to really ask themselves the question, ‘Okay, how do [we] reach profitability?’” — […]
6 min read
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  1. CPG: NonFood

Keeping Shelves Stocked During a Summer of Illness Uncertainty

Prior to the pandemic, summer was predictably a time of low illness, but overall trends as of this writing in the middle of June 2022 suggest we won’t see the traditional relief. We still have lingering flu cases, a slight uptick in unseasonal RSV cases, and omicron subvariants (BA.4 and BA.5) now represent at least […]
4 min read
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  1. CPG: NonFood

Co-op deploys Caboodle surplus food redistribution platform across UK stores

The Co-op and Microsoft Caboodle platform is now live in all of the former’s 2,600 food stores across the UK. Created with technology consultancy BJSS and Team ITG, the not for profit digital solution enables UK supermarkets, cafés and restaurants to connect with community groups and volunteers to redistribute surplus food. It is built on […]
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  1. CPG: NonFood

The Data Point: 58% of Americans Live Paycheck-to-Paycheck, Making It the Common Condition

With recession looking more probable by the day, consumers who are already financially strapped are looking at ways of managing money when there’s less of it, and everything costs considerably more than it did even six months ago. We see this in “New Reality Check: The Paycheck-To-Paycheck Report – Financial Distress Factors Edition,” a PYMNTS […]
3 min read
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  1. CPG: NonFood

A USB standard for satellites? Slingshot 1 takes to orbit to test one

Testing new satellites and space-based technologies has never been easy exactly, but it definitely could be easier. Slingshot 1, a 12U Cubesat mission just launched via Virgin Orbit, is an attempt to make building and testing a new satellite as easy as plugging a new keyboard into your computer. To say it’s “USB for space” […]
5 min read
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  1. CPG: NonFood

Signed Up for a Trailhead Account? Here Are Your Next 4 Steps

Step 1: Discover your ideal role Step 2: Make time for learning and plan your path Step 3: Build in-demand skills (and win prizes*) Step 4: Get support and build connections Choose your adventure! Popular Trailhead badges to get you started Trailhead—Salesforce’s free online learning platform—helps Trailblazers worldwide skill up and prepare for success in […]
6 min read
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  1. CPG: NonFood

Cybercriminals and the Fraud Threat of Buy Now, Pay Later

The second half of 2021 saw 35.5 billion online transactions processed with a global growth in volume of 44 percent year-over-year (YoY), according to a recent LexisNexis® Risk Solutions study. The study illustrated that accelerated digitalization, fueled by the pandemic, continues across a multitude of different demographics and geographies. This change in consumer mentality and […]
3 min read
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  1. CPG: NonFood

Meta warns employees of “serious times” in leaked internal memo

Meta has warned its employees of “serious times” and is anticipating a leaner half of the year, according to an internal memo obtained by The Verge. The memo was written… The post Meta warns employees of “serious times” in leaked internal memo appeared first on Latest Retail Technology News From Across The Globe – Charged.
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  1. CPG: NonFood

How the KFC Crocs shoe became the hottest item at Fashion Week

The KFC x Crocs Clogs sold out quickly after New York Fashion Week influencer event, winning KFC an award in the ‘Events: New Product or Service Launch’ category of Ragan’s 2021 Media Relations Awards. After grabbing attention with its Extra Crispy Sunscreen, fried chicken-scented scratch ‘n’ sniff Valentine’s Day cards, and an 11 Herbs & […]
2 min read
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  1. CPG: NonFood

Facebook Pilots Ethereum, Polygon NFTs with Select Creators

Meta is piloting non-fungible tokens (NFTs) with Ethereum and Polygon for select U.S. creators on Facebook and will soon add Solana and Flow, a Meta spokesperson told Decrypt. The move follows the social media giant’s NFT support for some creators on Instagram in May. Last week, Meta expanded its Instagram NFT pilot to enable more […]
2 min read
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  1. CPG: NonFood

Household Income Distribution in the U.S. Visualized as 100 Homes

Household Income Distribution in the U.S. Visualized as 100 Homes Income inequality and wealth disparity have been frequent topics of conversation, even before the pandemic upended the economy. Now, rising inflation and interest rates, and a possible recession on the horizon are bringing these societal divides into sharp focus. In the above visualization, U.S. households […]
3 min read
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  1. CPG: NonFood

Meta’s co-accused Sama to retain BCorp status until case is determined

Meta’s main subcontractor for content moderation in Africa, Sama, will retain its BCorp certification until the case against it in Kenya, over claims of union busting and exploitation, is determined. The referenced case, which also includes allegations against Meta, was filed in May this year by Daniel Motaung, a former content moderator in the East […]
2 min read
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  1. CPG: NonFood

How Organizations Can Embrace A Challenger Mindset

When you think of challenger brands, you’d be forgiven for associating them with scrappy startups and companies so small that agility doesn’t come with compromise. Because the essence of being a challenger is often associated with the underdog and overtaking market leaders with smart strategy, it’s easy to align their characteristics with rising stars. While […]
4 min read
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  1. CPG: NonFood

How To Build Lead Generation Tactics That Work

As marketers, our goal is to attract people to our brand. But not just any people: we want to draw prospects with a high likelihood of becoming customers. Good lead-generation tactics can help.  We define lead generation as the process of creating consumer interest for a service or product, with the end goal of turning […]
4 min read
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  1. CPG: NonFood

Data and Design: 5 Ways Visuals Can Help Amplify Your Business

More often than not, a consumer’s opinion of a retailer results from a quick snapshot. Sometimes it’s an ad seen on TV. Other times it’s walking by a storefront and seeing what’s on display. Or even just seeing a brand’s design on a co-worker’s shirt. One thing is certain when it comes to a retailer’s […]
3 min read
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  1. CPG: NonFood

It’s Time We Make E-Commerce More Human

The pandemic sucks. Bold statement. I know, I know. Our relationship with COVID-19 feels like the most toxic relationship you could imagine. Once we think we’re close to done with cancellations, quarantines and masks, one of those pesky little variants pops up and forces itself back into our lives. We grab our belongings (I imagine […]
4 min read
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  1. CPG: NonFood

Rakuten Advertising Enhances Influencer Management With Mavrck Partnership

Rakuten Advertising has entered into a partnership with influencer marketing platform Mavrck that will expand Rakuten’s influencer offerings and provide program oversight, optimization and measurement for affiliate advertisers. Through the partnership, Rakuten Advertising will incorporate influencer marketing into its managed affiliate campaign strategies and offer a fully integrated self-service influencer solution. “Influencers have become more […]
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  1. CPG: NonFood

The Next Generation of Mobile Apps

Key features your mobile app must have to create the ideal customer experience By Brandon Solnit – PAR Technology As we move into a post-pandemic world, restaurants have needed to adjust and adapt their services for their guests. In the eyes of the customer, mobile ordering apps have become a hot commodity in the restaurant […]
4 min read
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  1. CPG: NonFood

Preparing For a Tough Economy? Your Whole Workforce Needs Data Skills

Business leaders have been on a wild ride since early 2020, and now economists predict a challenging road ahead. It’s never been more important to empower every worker with the data they need to understand, analyze, and make decisions. Why? Data-literate workforces create data-driven companies with higher revenue, better customer service, best-in-class efficiency, and better […]
4 min read
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  1. CPG: NonFood

WBA tops Q3 sales and earnings forecasts

DEERFIELD, Ill. — Walgreens Boots Alliance posted third quarter sales and earnings that beat Wall Street’s projections. The company’s adjusted earnings per share of 96 cents topped analysts’ forecast of 92 cents, while its revenue of $32.6 billion exceeded the predicted $32.06 billion. WBA said it was maintaining its full year adjusted EPS guidance of […]
5 min read
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  1. CPG: NonFood

How DTC Brands Can Enjoy Post-purchase Success

What is DTC? Why Do You Need to Look into it? DTC has been making ripples in the ecommerce world owing to the fact that it has enabled brands to have direct access to their customers and cater to their specific needs head-on, rather than dealing through monopolized third parties.  Traditionally successful brands who have […]
7 min read
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  1. CPG: NonFood

The business case for marketing balance

In late May, the U.S. military airlifted 70,000 pounds of baby formula from Europe to the U.S. to help with the national shortage.  It was another troubling development in what has become a national supply-chain crisis that’s still affecting everything from cars to semiconductors to lumber. And that’s a problem for marketers focused on lower-funnel […]
2 min read
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  1. CPG: NonFood

Instagram rolls out an account deletion option on iOS to comply with Apple’s new policy

You can now delete your Instagram directly from the mobile app. The Meta-owned social media app has now rolled out a new option that lets you opt to delete or deactivate your Instagram account on iOS in order to comply with Apple’s updated App Store Review Guidelines that now mandate all apps that offer account […]
3 min read
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  1. CPG: NonFood

Raining Tacos from the Heavens

How the new Taco Bell Defy in Brooklyn Park, Minnesota is defying the odds and changing the way drive-thrus operate By Brandon Solnit – PAR Technology Drive-thru services account for a large portion of fast-food restaurant operations. With 42% of all restaurants operating drive-thrus, it has become an operational necessity. From line-busting to pulling cars, […]
4 min read
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  1. CPG: NonFood

Contactless Payments are Here to Stay with PARPay

Payment services are evolving and PARPay is here to help your restaurant adapt to the forever-changing times By Brandon Solnit – PAR Technology As the pandemic slowly starts to subside and life inches back to normal, the restaurant industry has seen a major change in the way customers make purchases. One thing Covid-19 brought to […]
3 min read
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  1. CPG: NonFood

8 weird consumer spending trends

The rising cost of living is wreaking havoc with consumer spending. And as food, transport, and energy prices continue to rocket, consumers aren’t the only ones cutting back. Tesla recently announced mass layoffs, while buy-now-pay-later giant Klarna has cut 10% of its staff. We see a clear consumer dilemma in our Zeitgeist data – between […]
3 min read
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  1. CPG: NonFood

Black Swan analyzes social media to predict which products will be successful

Consumer packaged goods companies — think PepsiCo or Nabisco — face steep challenges from the rising cost of living and distribution. As inflation continues unabated, consumers’ disposable income isn’t going as far as it used to while products are becoming more expensive to ship. The pressure is on businesses to place their bets on the […]
3 min read
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  1. CPG: NonFood

Millennials Dominated Holiday Shopping Spend — Here’s What it Means for 2023

In a year when holiday spending on gifts, travel and entertainment was down 1 percent from the year prior, one age group bucked that trend in a huge way. Millennials, perhaps aided by increased incomes due to “The Great Reshuffle,” told us it would spend a whopping 11 percent more than it did in 2021, […]
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