CPG & FMCG

General articles on the Consumer Packaged Goods industry.

  1. CPG & FMCG

Navigating AI in Marketing Mix Modeling: Risk and Rewards

Webinar Navigating AI in Marketing Mix Modeling:Risk and Rewards Discover how Artificial Intelligence is reshaping the marketing measurement landscape and learn how to leverage that power to optimize your Marketing Mix Modeling approach. Watch the webinar Webinar Navigating AI in Marketing Mix Modeling:Risk and Rewards Watch the webinar Are you ready to explore the transformative […]
3 min read
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  1. CPG & FMCG

Convenience Stores Elevated Fresh Foods Sales Success Crushing Blow for Grocery Deli’s

  At the intersection of growth fresh food sales specifically Ready-2-Eat and Heat-N-Eat prepared food the convenience store sector is simply trouncing the grocery store sector.  In fact, Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions® stated, grocery stores should be embarrassed by the way the convenience store sector and garnered share of […]
3 min read
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  1. CPG & FMCG

New Persil Wonder Wash

Unilever has announced the launch of a Persil Wonder Wash, a new science-backed innovation responding to evolving laundry needs and the changing technology in consumers’ homes. Unilever used cutting-edge robotics and AI to develop Wonder Wash, a laundry detergent specifically designed for outstanding performance even… This story continues at New Persil Wonder Wash Or just […]
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  1. CPG & FMCG

A Discussion of Sexual Wellness and Cosmetic Gynecology with Dr. Michael Reed

  STIMULATE, the pioneering force in sexual wellness, is thrilled to announce an exclusive 20-minute virtual fireside chat titled “Purpose to Pleasure,” featuring Dr. Michael Reed, also known as The Cosmetic Gyn, alongside STIMULATE founder Nicole Leinbach. Dr. Reed, a world-renowned leader in cosmetic and functional gynecology, is dedicated to destigmatizing sexual health and wellness […]
3 min read
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  1. CPG & FMCG

Just Released: Q1 Home Furnishing Benchmark

Exciting news – our Q1 Home Furnishing Benchmark Report is now available! In this week’s newsletter, we’ll dive into the latest trends and insights from the furniture and mattress industry’s performance at the beginning of the year. Join us as we uncover what these trends signify for the months ahead and how they might shape […]
2 min read
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  1. CPG & FMCG

Perfetti Van Melle targets sharing market

Perfetti Van Melle is targeting the growing sharing opportunity and a younger audience with the launch of two new packs – Mentos Fanta Pouch Bag and Mentos Fruit Mix Pouch Bag. The new pouch bag format will allow Mentos to increase its presence throughout the… This story continues at Perfetti Van Melle targets sharing market […]
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  1. CPG & FMCG

Metadata is the key to compelling fan experiences as sports migrate to streaming

Sports, unlike all other genres, have the power to attract large, consistent TV viewership—and on set schedules. You’d have to have been living under a rock this past year to have not been exposed to the whirlwind NFL season, which culminated in record viewership for Super Bowl LVII. Regardless of the appeal, however, the immense […]
3 min read
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  1. CPG & FMCG

Gopuff Launches White-Label Instant Delivery Platform for CPG Brands

Gopuff has launched Powered by Gopuff, a platform designed to enable brands to offer delivery services from their owned and operated online storefronts by leveraging Gopuff’s logistics network, instant fulfillment infrastructure and technology. In addition to fulfillment services, CPG brands using Powered by Gopuff will be able to leverage online ads and marketing to drive […]
2 min read
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  1. CPG & FMCG

MADL teams up with Kellanova to support grassroots football

Nisa’s Making a Difference Locally (MADL) charity is kicking off a new partnership with grocery brand Kellanova to support grassroots and inclusive football teams across the UK. Through MADL’s Stronger Together initiative, Kellanova will be giving prizes to five teams, offering resources and equipment. Each… This story continues at MADL teams up with Kellanova to […]
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  1. CPG & FMCG

Cadbury Brunch presents a new non-HFSS range

Cadbury Brunch has unveiled a new non-HFSS range to help retailers unlock additional healthier snacking sales. Cadbury Brunch Light will be available in two flavours: Honey & Oat and Orange. Cadbury Brunch Light follows in the success of Cadbury Brunch Oats, which is the most… This story continues at Cadbury Brunch presents a new non-HFSS […]
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  1. CPG & FMCG

Nominations open for Self-Care Marketing Awards

WASHINGTON – The Health In Hand Foundation is now accepting nominations for its 2024 U.S. Self-Care Marketing Awards. Winners will be announced at the ninth annual Health In Hand Foundation Gala on Nov. 13 at The Bellevue Hotel in Philadelphia. At this year’s Gala, the Health In Hand Foundation will present the 2024 U.S. Self-Care […]
2 min read
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  1. CPG & FMCG

The Grocerant Guru: Unveiling the Efficiency Engine of the Future – The Rise of Grocerants

  Steven Johnson is the Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.  He has spent years dissecting the ever-evolving food industry landscape. Today, he wants to delve into a niche that’s not only thriving but fundamentally transforming how we source, prepare, and consume food: the grocerant niche. For the uninitiated, grocerants are establishments including […]
3 min read
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  1. CPG & FMCG

One Stop opens new and enhanced store in Portsmouth

One Stop has opened its new and enhanced store at Brunel House, The Hard in Portsmouth. The brand-new store opened on Thursday 11 April with a special launch celebration attended by members of the local community, which saw locals enjoy free Costa Coffee all day.… This story continues at One Stop opens new and enhanced […]
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  1. CPG & FMCG

Yoplait unveils yoghurt awareness campaign

Yoplait presents a new campaign featuring TV presenter Josie Gibson and her son Reggie, to highlight the benefits of the calcium and vitamin D in yoghurt. The campaign, which includes out of home advertising, social, digital, influencer activity and sampling, comes just weeks after the… This story continues at Yoplait unveils yoghurt awareness campaign Or […]
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  1. CPG & FMCG

Powered by Gopuff makes its debut with 20 plus CPG partners leveraging the instant commerce platform

Gopuff has announced the launch of Powered by Gopuff, a logistics and technology platform that, according to the quick commerce big hitter, enables brands to offer affordable delivery from their owned and operated online stores in as fast as 15 minutes. “We’ve spent the last ten years building and scaling our own hyper-local logistics network […]
2 min read
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  1. CPG & FMCG

Portillo’s Building Restaurants and a Brand with Lifelong Customers

  At the intersection of building new restaurants and expanding your brands reach there are few chain restaurants that are doing a better job than Portillo’s according to Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions®. Johnson says, “Building a restaurant brand that can last a lifetime, requires a building a brand message […]
4 min read
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  1. CPG & FMCG

Starring Gather AI, Wolt, Sainsbury’s: check out RTIH’s most read retail technology articles from last week

Check out the articles on this here website that caught your fancy last week, including AiFi, Amazon’s Just Walk Out technology, Wow Bao, Shopsense AI, Paramount Global, Intergamma, Getir, PLUS Retail, and commercetools. Inventory monitoring startup Gather AI bags $17 million in funding to transform supply chain traceability Gather AI, a provider of computer vision […]
6 min read
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  1. CPG & FMCG

Surprising Fresh Meal Solutions: Convenience Stores

  Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions® believes that customer migration from the restaurant sector to the convenience store sector will continue. In the bustling world of quick bites and on-the-go meals, convenience stores have quietly transformed into unexpected champions of fresh food. These unassuming neighborhood pit stops, once synonymous with chips, sodas, and […]
5 min read
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  1. CPG & FMCG

Retailers Get Real with AI: Four AI-Powered Apps We’ll See this Year

We are past the point of conjecture about whether AI will upend the retail industry; it already has. In a recent study sponsored by Nvidia, 69% of retailers that used AI in 2023 reported that it increased revenues, and 72% said it reduced operating costs. With these kinds of results, it is no wonder 81% […]
4 min read
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  1. CPG & FMCG

Making sense of your store data

After a big holiday weekend, everyone is always thinking of what can be done better next year. Stay tuned tomorrow for a Presidents’ Day Recap to see how your store compared to the industry average this year. This week, we’re discussing the newest trends in retail, including the use of new technologies and changes in […]
3 min read
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  1. CPG & FMCG

KFC an Example of Brand Protectionism Stifling Growth

  Losing customer relevance is a branding disaster.  When a legacy restaurant brand is forced to chase after customer with price it is a sure sign that the brand messaging has been adrift for quite some time according to Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.  Once considered a leader within the grocerant niche KFC and […]
4 min read
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  1. CPG & FMCG

Retailers Gain Control of Their Sustainability Goals as the ESG Storm Clouds Start to Gather Over Operations

Using event-driven architecture (EDA), retailers must link essential data at speed and scale throughout their ecosystems near and far to come to grips with now essential environmental, social and governance (ESG) reporting in three key areas. 1. Dead Heading — Optimizing Transportation/Emissions on Every Journey When it comes to transportation within the retail sector, any […]
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Why Amazon’s Just Walk Out initiative failed – and why it’s not the end of checkout free technology

It recently emerged that Amazon’s Just Walk Out offering is being dropped from Amazon Fresh stores. However, it’s not checkout-free tech that’s failing, it’s the fact that Amazon’s checkout free solution doesn’t work, especially in grocery retailers, argues Will Glaser, Founder and CEO at Grabango. In the dynamic grocery retail landscape, a transformative wave is […]
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