Channel: D2C

Articles about direct to consumer.

  1. Channel: D2C

The Path of Today’s CPG Brands

The CPG (consumer-packaged goods) industry is on an exciting and transitionary path. Virtually everything about the category has changed over the last 15 years, from the way brands develop and bring products to market to how consumers learn about and purchase them. Obstacles that once protected legacy brands’ share of the market and prevented new […]
4 min read
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  1. Channel: D2C

Report: Warby Parker to Open Hundreds of Stores Over the Next Few Years

Warby Parker, one of the first retail startups to use a direct-to-consumer business model, is planning to open hundreds of brick-and-mortar stores with eye exam spaces over the next few years due to customer demand for physical destinations that offer eye examinations, according to co-CEO David Gilboa, in a report on CNBC.com. By the end of 2022, the […]
< 1 min read
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  1. Channel: D2C

Big Brands Replacing Membership, Loyalty Programs With NFTs

Hang, a B2B startup, is using NFTs to innovate loyalty programs for a number of big brands. The firm’s clients include Budweiser, Bleacher Report, Pinkberry, Bonnaroo and Superfly. “For most brands at a certain scale, it’s pretty hard to offset increasing customer acquisition costs,” Hang co-founder and CEO Matt Smolin said to CNBC in a […]
2 min read
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  1. Channel: D2C

APIs Drive Omnichannel Growth by Connecting Real-Time Transaction Data Across Channels

For most of the time that retailers have existed, the only option shoppers had when they wanted to buy something was to go to a physical store and purchase in person. Then came eCommerce, which added online shopping to the mix, and more recently, the emergence of the omnichannel commerce concept, which some industry players […]
3 min read
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  1. Channel: D2C

TikTok Shop customers spend more at lower ticket apparel retailers

Download full TikTok Shop report Access TikTok and Panel data in Dash. TikTok Shop customers spent 26% of their apparel wallet on Off-Price Department Stores and 11% on Fast Fashion in the 12-months ended February 2024, compared to 24% and 7% for the average shopper. Conversely, TikTok Shop users spent less than their peers at […]
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