1. Agencies & Vendors

Can Acxiom and Snowflake break the data black box where others failed?

Written by Posted on Less than 0 min read

The need for privacy-safe identity resolution is one of Acxiom parent IPG’s “big bets,” even in the wake of Google’s decision to keep third-party cookies.

View Original Article
Post Views: 51
Member since
Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email newsletter, website, and app cover topics such as marketing technology, advertising creative, social media, video marketing, analytics and measurement, mobile marketing, and more. Marketing Dive is a leading industry publication operated by Industry Dive. Our business journalists spark ideas and shape agendas for 11+ million decision-makers in the most competitive industries.
Do you like MarketingDive's articles? Follow on social!

More from MarketingDive

  1. Shopper & Customer

Johnnie Walker strikes a bolder note with Sabrina Carpenter partnership

Announced around the release of the singer’s new album, the multiyear pact is part of the whisky maker’s efforts to better appeal to young consumers. View Original Article Consumers Post Views: 44 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends […]
< 1 min read
0
  1. Media & Marketing

Google’s ad business remains robust despite macro, regulatory threats

The platform is seeing slight headwinds from tariffs in regions that were, until recently, heavy spenders, but said it’s too early to tell the full impact.  View Original Article Google Government Post Views: 58 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and […]
< 1 min read
0
  1. Uncategorized

How Liquid I.V.’s marketing supports its growth surge

As it looks to become a $1 billion business, the hydration line recently took over Times Square to establish 4 p.m. as “I.V. O’Clock.” View Original Article Post Views: 46 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping […]
< 1 min read
0
  1. CPG: Food

Oscar Mayer’s Wienermobiles plan race ahead of Indy 500

The Kraft Heinz brand’s iconic vehicles will compete in the Wienie 500, an event that will be streamed online and features a DraftKings integration. View Original Article KraftHeinz Post Views: 61 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and […]
< 1 min read
0
  1. Department: Consumer Durables

Crocs puts self-expression over algorithmic sameness with new platform

Ads show mannequins dancing to life and growing more human as the footwear marketer encourages real-world experiences over digital drudgery.  View Original Article Dept. Apparel Post Views: 57 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and […]
< 1 min read
0
  1. Media & Marketing

YouTube annual revenue tops $60B as Google’s focus expands beyond ads

Traction for subscriptions like YouTube Premium is growing in a way that could hurt ad revenue but boost the overall business, executives said. View Original Article Executives Google Marketing: Social Media Post Views: 38 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful […]
< 1 min read
0
  1. Media & Marketing

How Warner Bros. Discovery is letting brands tap ‘newstalgia’ for its IP

Along with bringing back the name “HBO Max,” WBD laid out new ways for brands to buy ads across its portfolio and integrate with its library of content. View Original Article Streaming Post Views: 50 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful […]
< 1 min read
0
  1. Holiday & Events

Maybelline taps into microdrama trend with holiday content series

The five-part “Maybe This Christmas” reunites the co-stars of Netflix’s “Hot Frosty” with a twisty story promoting Instant Eraser Concealer. View Original Article Holiday & Events Streaming Post Views: 43 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping […]
< 1 min read
0
  1. Department: Beverage

Inside RC Cola’s comeback campaign

Keurig Dr Pepper wants to bring the brand back into the conversation as more soda drinkers gravitate toward nostalgic beverages and classic cola flavors. View Original Article Dept. Beverage Post Views: 61 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends […]
< 1 min read
0
  1. Media & Marketing

TikTok ups bid to entertainment marketers with latest ad solutions

Streaming Ads and New Title Launch are meant to deliver personalized, entertainment-specific content and drive subscriptions and ticket sales. View Original Article Delivery Marketing: Digital Media Marketing: Direct & Personalization Marketing: Social Media Streaming TikTok Post Views: 45 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight […]
< 1 min read
0
  1. Department: Beverage

Dr Pepper gets into microdramas for return of dirty soda-inspired flavor

The social-native series, designed to promote the return of its Creamy Coconut LTO, comes as Keurig Dr Pepper looks to increase marketing investment. View Original Article Dept. Beverage ESG and CSR Results & Investment Post Views: 36 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into […]
< 1 min read
0
  1. Corporate Finance

Martin Sorrell’s outlook on AI, media transparency and agency upheaval

The S4 Capital founder and executive chairman sounds off on the Publicis-Trade Desk spat, the “brutality” of Omnicom’s IPG takeover and more. View Original Article Agencies AI Executives Results & Investment Technology & Innovation Post Views: 37 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into […]
< 1 min read
0
  1. Department: Food

Sociable: How to build a brand presence on Reddit in 2026

Looking to build an organic brand presence on Reddit? Follow these key steps. View Original Article Dept. Natural / Organic Health & Wellness Marketing: Social Media Predictions and Forecasts Post Views: 27 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and […]
< 1 min read
0
  1. Channel: Ecommerce & Digital

Macy’s partners with Amazon for retail ads ahead of holiday season

The retailer will pilot Amazon Retail Ads Service, which allows the tech giant to serve as a third-party provider of ad-serving capabilities. View Original Article Amazon Holiday & Events Technology & Innovation Post Views: 55 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful […]
< 1 min read
0
  1. Channel: Mass

Walmart shakes up US ad division to keep pace with technological change

The retailer is “evolving the structure” of Walmart Connect, eliminating some roles while opening others aligned with its growth agenda. View Original Article Marketing: Retail Media Walmart Walmart Connect Post Views: 53 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and […]
< 1 min read
0
  1. Media & Marketing

Reese’s responds to Taylor Swift album news with advertising agility

The brand created an ad referencing the pop star’s new “Orange Era” in under a day and has quickly racked up millions of views on YouTube. View Original Article Marketing: Social Media Post Views: 45 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most […]
< 1 min read
0
  1. CPG: Beverage

Publicis’ Coke media account win could be landing at just the right time

Activity in the prebiotic soda space is primed to ramp up as Coke promotes its first offering in the category and PepsiCo acquires Poppi. View Original Article Acquisition Agencies Coca Cola Dept. Beverage PepsiCo Post Views: 89 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into […]
< 1 min read
0
  1. Media & Marketing

Trade Desk ups bid to improve CTV advertising value with Ventura Ecosystem

The new industry collaboration is meant to deliver a more transparent marketplace and includes initial partners Nexxen and TV operating system V. View Original Article Delivery Marketing: Broadcast Streaming Post Views: 31 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and […]
< 1 min read
0
  1. Holiday & Events

How JCPenney is preparing for the holidays with laugh-out-loud deals

Marketing chief Marisa Thalberg discussed how marketers can engage holiday shoppers amid economic uncertainty. View Original Article Economy Holiday & Events Shoppers Post Views: 65 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily […]
< 1 min read
0
  1. Technology & Innovation

WPP losses intensify as hopes turn to AI ‘golden age’ for marketing

In her first quarterly trading update as CEO, Cindy Rose dubbed the group’s performance “unacceptable” and lacking in execution on key fronts.  View Original Article Agencies AI Executives Technology & Innovation Post Views: 43 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news […]
< 1 min read
0
Next