1. Holiday & Events

Campaign Trail: Squarespace turns domain names into a noir nightmare

Written by Posted on Less than 0 min read

The brand enlisted Hollywood duo Emma Stone and Yorgos Lanthimos to break out of the “sea of sameness” in Super Bowl ads.

View Original Article
Post Views: 39
Member since
Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email newsletter, website, and app cover topics such as marketing technology, advertising creative, social media, video marketing, analytics and measurement, mobile marketing, and more. Marketing Dive is a leading industry publication operated by Industry Dive. Our business journalists spark ideas and shape agendas for 11+ million decision-makers in the most competitive industries.
Do you like MarketingDive's articles? Follow on social!

More from MarketingDive

  1. Uncategorized

Jersey Mike’s pits Eli Manning against Danny DeVito in NFL activation

The well-known personalities clash in the first major creative push from the chain since becoming an official NFL sponsor in early 2025. View Original Article Post Views: 63 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and […]
< 1 min read
0
  1. Media & Marketing

Mountain Dew touts new logo with tattoo sweepstakes, TikTok Shop exclusive

The PepsiCo brand is celebrating its refreshed logo hitting store shelves this week with a social media giveaway and collaboration with Dickies.  View Original Article ESG and CSR Marketing: Brand Marketing: Social Media PepsiCo TikTok Post Views: 58 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight […]
< 1 min read
0
  1. ESG

The new rules of social discovery and distribution

Actionable insights, benchmarks and brand examples to help marketers adapt to changes on social. View Original Article Data & Insights ESG and CSR Operations & Supply Chain Post Views: 47 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping […]
< 1 min read
0
  1. Technology & Innovation

Roblox brings the mall to the metaverse, and vice versa

Fenty Beauty, The Weeknd and Paramount are among the marketers testing new ways to merge virtual and physical shopping experiences and sales.  View Original Article Brick and Mortar Dept. HBC Gaming Mergers Metaverse Trends: Tech Post Views: 71 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight […]
< 1 min read
0
  1. Retailer Media

Dollar General bridges onsite, offsite retail media with new solution

Brands will be able to activate and optimize offsite and onsite inventory within The Trade Desk for the first time through an integration supported by Kevel. View Original Article Dollar General Marketing: Retail Media Operations & Supply Chain Post Views: 48 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth […]
< 1 min read
0
  1. Media & Marketing

Snapchat shores up lead gen ads with new HubSpot integration

The app is focusing more on partnerships to “meet our clients where they are,” according to Vice President of Global Agency and Strategic Accounts Adrian Mulryan. View Original Article Government Marketing: Social Media Partnerships Post Views: 33 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into […]
< 1 min read
0
  1. Technology & Innovation

How brands can assert control as AI rewrites advertising’s playbook

As promises of one-stop, AI-powered solutions proliferate, marketers will need to navigate the changed ecosystem and separate reality from hype. View Original Article AI Technology & Innovation Post Views: 53 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping […]
< 1 min read
0
  1. Holiday & Events

Campaign Trail: Journeys amps up absurdity to break back-to-school conventions

Anomaly helped imagine the first day of school at its most musically surreal while building on the retailer’s brand platform. View Original Article Holiday & Events Post Views: 36 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing […]
< 1 min read
0
  1. Department: Nonfood

Meta touts complementary powers of video, AI in overture to brands

At the NewFronts, executives said that generative AI tools are “are going to help mark a new era of creativity” that marketers will aid in shaping. View Original Article AI Dept. Nonfood Executives Meta (Facebook) Technology & Innovation Post Views: 62 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth […]
< 1 min read
0
  1. Media & Marketing

Pizza Hut shifts loyalty program toward experience and exclusivity

The pizza giant is adding merchandise drops, digital games and experiential rewards to boost consumer engagement. View Original Article Consumers Dept. Nonfood Dept. Toys & Games Marketing: Loyalty & Subscription Restaurants Post Views: 46 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful […]
< 1 min read
0
  1. CPG: Adult Beverage

Anheuser-Busch boosts marketing efforts through extended MLB tie-up

The deal, which continues a nearly 50-year partnership, includes MLB.TV integrations, the collective use of athletes and player endorsements and more. View Original Article CPG: Adult Beverage Marketing: Broadcast threesixty Post Views: 65 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends […]
< 1 min read
0
  1. Retailer Media

P&G’s latest branded microdrama is built on Albertsons retail media data

The CPG giant is the first to use a new branded entertainment offering from the grocer’s retail media network that puts shopper insights first. View Original Article Albertsons / Safeway Big Data Data & Insights Marketing: Retail Media Regional Grocery Shoppers Post Views: 47 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing […]
< 1 min read
0
  1. CPG & FMCG

Unilever acquires Dr. Squatch, valuing brand’s viral marketing to Gen Z men

The maker of soaps, shampoos and lotions has become well known for innuendo-laced ads starring “Euphoria” actor Sydney Sweeney. View Original Article Acquisition Consumers Unilever Post Views: 61 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and […]
< 1 min read
0
  1. Media & Marketing

Sociable: Threads ads expand to all Meta advertisers

After initial testing with brands like Wendy’s, access to Threads ads is now widely available.  View Original Article Marketing: Social Media Meta (Facebook) Restaurants Post Views: 51 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. […]
< 1 min read
0
  1. Shopper & Customer

How AARP built a media network to link brands with consumers over 50

Vice President of Marketing Danielle McMurray discusses how reaching older consumers online is getting easier.  View Original Article Consumers Government Post Views: 53 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email newsletter, […]
< 1 min read
0
  1. CPG: Food & Bev

Doritos parodies retro adult films to promote new spicy chip flavor

Walton Goggins stars as a clueless plumber in innuendo-laced content that supports Doritos Golden Sriracha, the brand’s potential next “mega-flavor.” View Original Article Dept. Grocery PepsiCo Post Views: 50 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and […]
< 1 min read
0
  1. Operations & Supply Chain

Coors Banquet returns to live sports marketing following growth spurt

The brand’s media budget is getting a double digit increase, with TV ads scheduled to air during the 2026 MLB and college football seasons. View Original Article Conagra CPG: Adult Beverage Marketing: Broadcast Marketing: OOH Predictions and Forecasts Returns Post Views: 80 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides […]
< 1 min read
0
  1. Corporate Purpose

M&M’s gamifies ‘Love Island USA’ viewing experience as series partner

The collaboration includes limited-edition Play Along Packs, inclusive of M&M’s emblazoned with phrases from the show, and exclusive social content. View Original Article ESG and CSR Inclusivity Post Views: 35 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping […]
< 1 min read
0
  1. CPG: Food

How Mondelēz is modernizing Ritz as it turns to snacks to drive growth

The cracker brand’s partnership with Bad Bunny demonstrates how the CPG marketer is looking to connect with consumers around culture. View Original Article Consumers Mondelez Post Views: 52 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and […]
< 1 min read
0
  1. CPG & FMCG

Unilever’s top marketer to depart amid structural shakeup at CPG giant

Esi Eggleson Bracey will leave at the end of January as Leandro Barreto, current CMO of beauty and wellbeing, sees his remit expanded. View Original Article Dept. HBC Executives Health & Wellness Unilever Post Views: 53 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the […]
< 1 min read
0
Next