Campaign Trail: Shinola and ‘Succession’ star set the pace in anxious ad

Written by Posted on Less than 0 min read

Created with agency GentleForces, the Detroit-based design company’s first brand campaign features and was directed by actor Nicholas Braun.

View Original Article
Post Views: 64
Member since
Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email newsletter, website, and app cover topics such as marketing technology, advertising creative, social media, video marketing, analytics and measurement, mobile marketing, and more. Marketing Dive is a leading industry publication operated by Industry Dive. Our business journalists spark ideas and shape agendas for 11+ million decision-makers in the most competitive industries.
Do you like MarketingDive's articles? Follow on social!

More from MarketingDive

  1. Technology & Innovation

Heineken brings group chats to life to spur in-person connections

The activation is backed by research that found while 94% of Americans are in group chats, 29% meet up with their groups once per month at most. View Original Article Technology & Innovation Post Views: 83 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the […]
< 1 min read
0
  1. CPG: HBC

How Procter & Gamble got ‘good buzz’ by briefly retiring Mr. Clean

Publicis shop MSL spearheaded the socially driven effort to refresh the brand’s mascot and introduce new product innovations. View Original Article Agencies Procter & Gamble Post Views: 69 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and […]
< 1 min read
0
  1. Uncategorized

How Celsius is building brands — not just beverages — as growth surges

Chief Brand Officer Kyle Watson explains how the company is working to individualize its portfolio, which now includes brands Alani Nu and Rockstar. View Original Article Post Views: 66 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing […]
< 1 min read
0
  1. Acquisitions, Divestitures & Mergers

Inside the Empower-Ocean merger that formed a $1.5B indie media agency

Two independent media companies have joined forces to provide marketers an alternative to agency holding companies. View Original Article Agencies Mergers Post Views: 98 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email […]
< 1 min read
0

How a popular burger drove Applebee’s to double down on cheese

CMO Michelle Chin explains how the chain leaned on marketing to capture what’s unique about the O-M-Cheese platform alongside brand partners. View Original Article Dept. Dairy Executives Restaurants Post Views: 58 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends […]
< 1 min read
0
  1. Uncategorized

Cava hires Dr. Squatch marketer as CMO to build on growth

John Ludeke, most recently chief brand officer at the Unilever brand, is tasked with deepening consumer connections to the fast-casual chain. View Original Article Consumers Executives Unilever Post Views: 45 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping […]
< 1 min read
0
  1. Channel: Ecommerce & Digital

Amazon’s live sports land grab helps boost ad segment to $19.8B in Q2

Brands that activate around multiple sports achieve superior unduplicated reach while engaging a higher-spending audience than single-sport advertisers. View Original Article Amazon Post Views: 55 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily […]
< 1 min read
0
  1. CPG: Food & Bev

PepsiCo’s Bubly gets low with Apple Bottoms jean collaboration

To boost the return of its apple flavor, the sparkling water brand remixed a 2008 club hit as part of an effort to tap into nostalgia for millennial culture. View Original Article Dept. Beverage PepsiCo Post Views: 73 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into […]
< 1 min read
0
  1. Corporate Purpose

E.l.f., MAC on driving growth through inclusivity — and tips for others

Getting inclusivity right does not require initiatives like a DEI team, but rather full organizational buy-in, marketers said during an Advertising Week panel. View Original Article Inclusivity Post Views: 90 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping […]
< 1 min read
0

Why Dr. Squatch is investing in experiences — not ads — with IShowSpeed

Chief Brand Officer John Ludeke explains why the Unilever brand is betting that it can get Gen Z consumers to create content alongside the top streamer. View Original Article Consumers Unilever Post Views: 84 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful […]
< 1 min read
0
  1. Operations & Supply Chain

Coors Banquet returns to live sports marketing following growth spurt

The brand’s media budget is getting a double digit increase, with TV ads scheduled to air during the 2026 MLB and college football seasons. View Original Article Conagra CPG: Adult Beverage Marketing: Broadcast Marketing: OOH Predictions and Forecasts Returns Post Views: 107 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides […]
< 1 min read
0
  1. Holiday & Events

Marketers weigh in on Super Bowl 60 ads, from the weird to the audacious

Marketing Dive readers and adland experts assess five of the most talked about big game ads. View Original Article Holiday & Events Post Views: 49 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily […]
< 1 min read
0
  1. Uncategorized

Beats taps multiple Kendall Jenners to promote customizable headphones

CMO Chris Thorne explains why Jenner is the right partner for the launch, which includes a campaign spot from Uncommon Creative Studio. View Original Article Executives Post Views: 45 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing […]
< 1 min read
0
  1. Data & Insights

CMOs face risks locking brands into agency AI platforms: Gartner

The researcher predicts that half of agencies’ proprietary AI platforms will become obsolete by 2029 and emphasized the value of human talent. View Original Article Agencies AI Insight Providers Predictions and Forecasts Technology & Innovation Post Views: 74 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight […]
< 1 min read
0
  1. Media & Marketing

Sociable: Snapchat makes a push for Snapcodes as a marketing tool

The company said its proprietary QR codes offer advanced customization options that could help drive user engagement and conversion. View Original Article Marketing: Social Media Post Views: 52 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and […]
< 1 min read
0
  1. Channel: Mass

Target’s digital chief breaks down the retailer’s creator overhaul

Sarah Travis details two new offerings designed for the social commerce boom and addresses frustration with the wind down of a prior affiliate program.  View Original Article ESG and CSR social commerce Target Post Views: 95 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the […]
< 1 min read
0
  1. CPG: Food

Heinz kicks off NFL deal by inducting 57th draft pick into new club

The league’s first global condiment partner will plaster its hometown of Pittsburgh — the location of the 2026 draft — with OOH ads. View Original Article KraftHeinz Marketing: OOH Predictions and Forecasts Store Location Post Views: 73 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into […]
< 1 min read
0
  1. Technology & Innovation

Lexus takes generative AI for a spin in new holiday marketing content

Developed with AKQA, “Built for Every Kind of Wonder” depicts surreal scenes like a floating ski slope as more brands test the limits of the technology. View Original Article AI Holiday & Events Technology & Innovation Post Views: 69 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and […]
< 1 min read
0

Reese’s searches for ‘trick-or-treatiest street’ in multichannel effort

The Hershey brand is teaming with creators and celebrities for a social content series analyzing 150 of the best streets for Halloween festivities. View Original Article ESG and CSR Holiday & Events Post Views: 30 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most […]
< 1 min read
0
  1. Holiday & Events

Starbucks’ animated holiday ads aim to reclaim cozy coffeehouse image

“Drawn Together” tells the story of two animated figures as they journey across holiday cups to reunite and is set to the tune of “I’m Gonna Be (500 Miles).”   View Original Article Holiday & Events Restaurants Post Views: 76 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and […]
< 1 min read
0
Next