1. ESG

Campaign Trail: Sanpellegrino taps ‘Sopranos’ stars to say ‘ciao’

Written by Posted on Less than 0 min read

Michael Imperioli and Steve Schirripa go from wise guys to nice guys in a social-first campaign created by Ogilvy New York.

View Original Article
Post Views: 60
Member since
Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email newsletter, website, and app cover topics such as marketing technology, advertising creative, social media, video marketing, analytics and measurement, mobile marketing, and more. Marketing Dive is a leading industry publication operated by Industry Dive. Our business journalists spark ideas and shape agendas for 11+ million decision-makers in the most competitive industries.
Do you like MarketingDive's articles? Follow on social!

More from MarketingDive

  1. Media & Marketing

How Alaska Airlines found a $100M revenue opportunity with Google’s Meridian

Adswerve identified an 11% projected increase in addressable advertising revenue by using Google’s open-source marketing mix model. View Original Article Google Post Views: 59 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email […]
< 1 min read
0
  1. Media & Marketing

How Netflix’s $72B Warner Bros. deal changes the streaming calculus

A combined entity could generate U.S. ad revenue of roughly $2.3 billion and command 10% of total TV viewing, per analyst estimates. View Original Article Marketing: Broadcast Marketing: Digital Media Streaming Post Views: 63 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful […]
< 1 min read
0
  1. Technology & Innovation

DoubleVerify, IAS develop attention measurement solutions for Snap

DV Authentic Attention for Social and Snap Attention Measurement, respectively, combine ad exposure data with Lumen eye-tracking technology. View Original Article Data & Insights ESG and CSR Technology & Innovation Post Views: 47 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and […]
< 1 min read
0
  1. Technology & Innovation

Where Trade Desk sees advertising opportunity following bruising Q1

The ad-tech firm pointed to the budding market for ads in AI chatbots and with CMOs it believes will start to treat walled gardens as “leftovers.”  View Original Article AI Technology & Innovation Post Views: 30 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the […]
< 1 min read
0
  1. Department: Adult Beverage

Maker’s Mark nets first sports league sponsorship with Unrivaled

The bourbon brand will have a significant presence around the women’s basketball league both on-premise and digitally. View Original Article Dept. Adult Bev Post Views: 48 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The […]
< 1 min read
0
  1. Channel: Restaurants

Pizza Hut brings 40-year-old Book It initiative into the mobile age

The effort follows a previous mobile-focused activation that saw the QSR launch an AI-powered second-screen app timed to March Madness. View Original Article AI Holiday & Events Restaurants Technology & Innovation Post Views: 59 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful […]
< 1 min read
0
  1. Media & Marketing

Roblox scales rewarded video ad offering via Google partnership

Available programmatically, full-screen 30-second ads reward users with in-game benefits and have an average completion rate of over 80%. View Original Article Gaming Google Post Views: 67 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. […]
< 1 min read
0
  1. ESG

How Carl’s Jr. built on big game success with social star Alix Earle

The fast-food chain has featured the TikTok personality in a series of campaigns that harken back to the racy ads it ran over a decade ago. View Original Article Dept. Grocery ESG and CSR Holiday & Events Marketing: Social Media TikTok Post Views: 57 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing […]
< 1 min read
0
  1. Trends & External Forces

VaynerX’s new agency wants to help brands master the attention economy

The Tamara Group seeks to flip the typical agency split between strategy and production work as CMOs wrestle with volume, CEO Ryan Harwood explains. View Original Article Economy Executives Strategy Post Views: 33 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news […]
< 1 min read
0
  1. ESG

CeraVe dubs NBA’s Durant its ‘Face of Legs’ in social-first campaign

The global effort responds to viral posts mocking the Rockets star for his dry skin, including through a Mean Tweets-inspired video. View Original Article ESG and CSR Post Views: 51 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping […]
< 1 min read
0
  1. Department: Consumer Durables

Optimus Prime will take your call: Hasbro leans into AI-driven licensing

The toy company’s AI studio, Sixth Wall, will debut behavioral licensing, which is focused on how characters think, speak and interact in new experiences. View Original Article AI Dept. Toys & Games Technology & Innovation Post Views: 44 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight […]
< 1 min read
0
  1. Stores & Formats

Wonderful Pistachios sows integrated campaign targeting commuters

OOH activations in nine markets include the brand’s first use of 3D anamorphic tech and a strong presence in high-traffic public transit hubs. View Original Article Marketing: OOH Store Location Technology & Innovation Post Views: 56 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the […]
< 1 min read
0
  1. Agencies & Vendors

Publicis remains confident even as marketers’ tariff anxiety rises

The group upheld 2025 growth expectations, believing its end-to-end marketing offerings and new business wins will offset potential spending cuts.  View Original Article Agencies Government Post Views: 66 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and […]
< 1 min read
0
  1. Corporate Purpose

E.l.f., MAC on driving growth through inclusivity — and tips for others

Getting inclusivity right does not require initiatives like a DEI team, but rather full organizational buy-in, marketers said during an Advertising Week panel. View Original Article Inclusivity Post Views: 66 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping […]
< 1 min read
0
  1. Corporate Finance

Martin Sorrell’s outlook on AI, media transparency and agency upheaval

The S4 Capital founder and executive chairman sounds off on the Publicis-Trade Desk spat, the “brutality” of Omnicom’s IPG takeover and more. View Original Article Agencies AI Executives Results & Investment Technology & Innovation Post Views: 42 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into […]
< 1 min read
0
  1. Technology & Innovation

Dentsu, GeekOut, Kodansha team up to drive Roblox creator opportunities

WIth next-gen entertainment in mind, Robmix will provide support around on-site and off-site IP development related to the popular gaming platform. View Original Article Gaming Post Views: 75 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and […]
< 1 min read
0
  1. Media & Marketing

Consumers warm up to streaming ads: Here’s what the numbers say

Two-thirds of viewers say they don’t mind watching ads as much as they used to, according to data from Hub Entertainment Research. View Original Article Consumers Data & Insights Marketing: Digital Media Streaming Technology & Innovation Post Views: 31 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and […]
< 1 min read
0
  1. Merchandising

Sonoco’s inaugural TV ads put a lens on packaging’s everyday moments

Return on investment has been stronger than expected as the B2B firm turns to connected TV, said a company marketing director. View Original Article Marketing: Broadcast Packaging Results & Investment Post Views: 41 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news […]
< 1 min read
0
  1. Holiday & Events

Mars gets spooky across multiple channels and brands for Halloween

Efforts for M&M’s, Skittles and Twix span a range of marketing strategies like a short-form sitcom, emergency candy deliveries and podcasts. View Original Article Holiday & Events Mars Inc. Podcasts Post Views: 74 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news […]
< 1 min read
0
  1. Trends & External Forces

Marketers must wrestle with vanishing middle class in 2026: WARC

Rising costs and job insecurity are pushing marketers to focus on “affordability tension” and changing consumer milestones like having kids.  View Original Article Consumers Predictions and Forecasts Post Views: 47 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping […]
< 1 min read
0
Next